What are the responsibilities and job description for the Growth Marketing Manager - Podcast position at Right Side Up?
About the Company
Founded in 2016, Right Side Up is the premier growth marketing consulting firm in the U.S., with staff deployed in the most prestigious and high-growth tech companies in the world, including Uber, Lyft, DoorDash, Stitch Fix, Coinbase, Stripe, Fitbit, Calm, Instacart, Yelp, Google, and hundreds more. We provide all of the marketing chops, and none of the agency fluff. We’re trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth.
Before You Consider This Role:
Right Side Up is a very non-traditional company. We love what we do, but work is just one component of the lives we lead. We want this to be the healthiest and happiest you’ve ever been. And we help make that happen. But we also believe in excellence and pursue it doggedly. If you pursue excellence in your craft but are tired of the traditional way of working, this just might be for you.
About the Role:
When looking to execute a podcast advertising campaign, most advertisers have 2 choices; work with an agency in the space, or attempt to execute without subject matter expertise in-house. We’ve created a third option(we call it the third way), that approaches podcast advertising from an in-house perspective with all the subject matter expertise. By flattening the functions of a traditional offline agency, we’ve created a better method of launching, auditing, and scaling podcast advertising campaigns. One or two experienced marketers are primarily responsible for strategy, execution, creative, and measurement for a given advertiser – same as an in-house channel manager. We’re looking for qualified growth marketing professionals to help us lead the charge for successful advertiser outcomes in podcast advertising.
Responsibilities:
-Lead strategy, planning, and execution of podcast media campaigns, with an emphasis on direct response and customer acquisition
-Analyze and optimize data driven campaigns on an ongoing basis
-Make and maintain positive, beneficial publisher relationships to achieve optimal outcomes for clients
-Work with advertiser teams to write and optimize copy and other creative deliverables
-Lead advertisers to clear channel-specific performance outcomes with a high level of excellence in executional quality
-Be abreast of industry trends and developments, and consistently have an eye for growth for your campaigns where appropriate
Qualifications:
-3 years of experience in paid user acquisition, growth marketing, and/or media planning/buying in a direct response/performance marketing environment
-Podcast advertising experience preferred, but not mandatory if experienced in related channels, e.g. YouTube endorsement, Terrestrial/SXM Radio, DRTV, direct mail, or other offline/endorsement
-In-house, freelance/consulting, agency, or publisher experience are all relevant
You are:
-A self-starter and self-organizer with strong attention to detail
-Able to draw compelling insights from performance data
-Not satisfied with “good enough,” and proactively seek better process and outcomes
-Able to take your work seriously (and still have a sense of humor!)
-Confident and composed in a client-facing environment
-Comfortable working with and maintaining relationships with publishers
-Proficient in Excel and Google Suite (Docs, Sheets, Slides)
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