Social Media Manager

Job Title: Social Media Manager 

Company: Righteous Felon Craft Jerky  

Location: RFHQ (610 Jeffers Circle, Exton, PA 19341) 

Job Type: Full Time, Salaried 

Reporting to: Director of Marketing 

About Righteous Felon Craft Jerky: At RF, we use technology, creativity, and logistical expertise to deliver a portfolio of snack products to specialty snack food customers around the world, in an -omni-channel distribution model focused on ecommerce, hospitality, and wholesale.   Our team is small, but mighty and passionate about growth, innovation, and collaboration within the snack food space. We are constantly striving to improve and better ourselves so that we can better support our clients and drive returns for our shareholders and growth opportunities for our team members. We take our work very seriously but have fun doing it and strive to sharpen the skill-sets of both the collective team as well as individual team members under a culture of quality, efficiency, and continuous improvement. 

Summary: 

The Social Media Manager at Righteous Felon will be the digital voice of our portfolio, with a strong focus on Righteous Felon Craft Jerky, the core brand under the RTZN Brands portfolio. This role requires a savvy social media operator with a deep love of storytelling, content creation, and internet culture. You'll be responsible for managing daily content across multiple platforms, owning the content calendar, engaging with our community, recruiting influencers, analyzing performance, and making creative magic that mirrors our edgy brand tone.  

Functional Tasks: 

• Daily posting on Instagram @righteousfelon, Facebook, Twitter (X), TikTok, and LinkedIn  
• Develop and manage the social media and marketing content calendar 
• Capture, edit, and publish compelling video and photo content in-market and at RFHQ 
• Coordinate and manage photoshoots and video production sessions 
• Respond to DMs, post comments, and community tags across all social platforms 
• Identify, recruit, and manage influencer partnerships, campaigns, giveaways, and contests 
• Build and maintain cross-branded relationships (e.g., collabs, joint posts, co-branded giveaways) 
• Weekly & Monthly Reporting on KPIs associated with Social Media 
• Daily use of Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) and Canva to produce brand-aligned content 
• Coordinating and Collaborating with Social Teams at Key Retailers 

Additional Duties & Responsibilities: 

• Work closely with internal stakeholders to align content with product launches, events & campaigns 
• Participate in brainstorming and ideation for new social-first content series 
• Ensure content is aligned with brand standards and resonates with the target audience 
• Represent RF at occasional events, photoshoots, and trade shows for real-time content capture 

Competencies: 

• Role Expertise: Demonstrates critical technical or professional knowledge/skills related to the role. Has thorough knowledge of relevant products, services and methods. Expands technical knowledge/skills and keeps up to date in their own area of expertise. 
• Problem Solving: Draws parallels across situations and contexts. Divides problems into their individual elements. Develop several explanations or alternatives. Separates the core of a problem from its symptoms and can identify cause and effect. 
• Initiative & Organization: Proactive. Seizes opportunities and acts upon them immediately. Takes responsibility for own actions and addresses problems before asked.  Holds organization for themselves and their principal in the highest regard and strives daily to keep their manager ultra-organized.  
• Planning & Objective Setting: Systematic approach to work. Produces action plans in which objectives are defined and steps for achieving them are clearly specified. Plans by breaking down large tasks into subtasks. Develop plans that anticipate obstacles. Is realistic about time-scales and builds in appropriate checkpoints, milestones and controls to ensure that desired results are realized. 
• Strategic Approach: Develops a strategic plan to realize the vision. Revises strategy considering changing circumstances. Takes a long-term view of organizational success. Works to clarify long term organizational goals. Able to stand back from immediate problems to focus on more far-reaching ideas. 
• Information Seeking: Consults widely for business or technical advice, probes for facts and obtains information from a wide variety of sources. Differentiates the critical from the irrelevant or trivial. 
• Impact: Makes an immediate positive impression upon others. Has presence and commands respect. Comes across with force and quickly establishes credibility. Accurately predicts the effects of one's own words and actions. Makes an immediate positive impression upon others. 
• Results Orientation: Focuses strongly on achieving agreed upon outcomes and ensures that key objectives are met. Conveys a sense of urgency and drives issues to closure. Aims to improve upon past performance. Establishes aggressive personal targets and strives to achieve them. 
• Commercial Acumen: Applies appropriate commercial and financial principles. Understands situations in terms of costs, profits, added value and return on investment. Appreciates the commercial impact of own work on the organization’s total expenses and revenues. 

Preferred Experience / Qualifications: 

The following indicates specific industry, academic and functional experience/qualifications that are important to the successful achievement of the identified responsibilities and performance deliverables. 

• 3 years managing social media for a CPG, lifestyle, or food & beverage brand 
• Deep knowledge of platform best practices across IG, TikTok, Twitter, FB, and LinkedIn 
• Strong proficiency in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) 
• Canva fluency for quick-turn content needs 
• Portfolio of content and/or social campaigns 
• Experience managing influencer relationships and social contests 
• Can confidently keep a pulse on internet trends, viral content, and evolving meme culture 
• Video editing proficiency for short-form content 
• Strong sense of humor that can mirror our brand language and storytelling and is aligned with Righteous Felon's edgy brand voice 
• A knack for meme culture with a finger on the pulse of internet trends 
• Must love Philadelphia sports 
• Accepting all omnivores; carnivore preferred