What are the responsibilities and job description for the Marketing Coordinator position at Rita's Italian Ice?
Marketing Coordinator
DEPARTMENT: Marketing
LOCATION: Trevose, PA (In-office)
We are looking for an organized and proactive Marketing Coordinator to support and enhance our marketing initiatives. Reporting to the Senior Director of Marketing, you will manage Rita’s Marketing Library, oversee the development of owned media content, and collaborate with agency partners on content creation and public relations efforts. You will play an integral part in supporting branded and regional partnerships, and will work closely with cross-functional teams, franchisees, and vendors to ensure the seamless execution of marketing campaigns and projects. If you’re a proactive and creative professional with a passion for marketing, we’d love to have you on board.
Essential Duties and Responsibilities:
- Manage and evolve Rita’s Marketing Library, administering tools and support to the franchise system
- Manage development of owned media content (social media, eBlast creative) through agency partner
- Support the coordination of photo/video content shoots with agency partner
- Manage local shop marketing creative requests
- Support public relations planning and execution with agency partner
- Support Rita’s branded and regional partnership activation
- Support Rita’s branded merchandise and giveaway swag evolution
- Collaborate with cross-functional teams
- Communicate with Franchisees and vendor partners
- Assist, support and execute all components of marketing campaigns and projects as needed
- Assist in the planning and execution of events such as annual convention
- Assist and support marketing team as required, including administrative tasks
- Will be required to perform other duties as requested, directed or assigned by Manager
Required Education and Competencies
- Bachelor’s Degree in Marketing or business-related coursework preferred
- 2 years of marketing experience preferred
- The ideal candidate will preferably have a marketing background in the fast food or related industry
- Very strong relationship skills required
- Must work well in a fast-paced environment and be able to meet time sensitive deadlines
- Organized with impeccable attention to detail
- Excellent verbal communicator and presenter
- Proficiency with Microsoft Office applications
Physical Demands:
- May be required to travel up to 10% of the work schedule
- May be required to lift up to 50 lbs
