Coordinator Database

Position Summary: Responsible for the coordination and implementation of marketing initiatives using the available database of customers, or potential customers, to promote the property through addressable and interactive media including: Direct mail, email, and mobile app

Job Title: Coordinator Database

Department: Marketing

Reports To: Supervisor Database

FLSA Designation: Non-Exempt

License Type: Gaming

Hourly Rate: $23.35/hr

Essential Job Functions:

• Assist with the building and execution process of all marketing campaigns via direct mail, email, casino marketing systems, marketing kiosk and other digital platforms as assigned.
• Responsible for utilizing casino management systems to create new and innovative database marketing campaigns and programs by staying current on new system features.
• Performs various data entry tasks including prize code entry, tag code entry, database hygiene, address corrections, return mail processing, etc.
• Coordinates and executes direct mail, email, and mobile app initiatives
• Handles guest service issues regarding database marketing offers
• Routes and/or files database marketing documents including creative samples, financial documents, analytical reports, proposals, approvals, etc.
• Assists with coordinating the production of database marketing campaigns by interfacing with relevant departments
• Assists with the submission of production requests and deadline schedules to the Advertising Department to help insure creative production is accomplished on a timely basis
• Assists with the coordination of analytics requests and direct marketing requests from other departments
• Assists with basic reporting out of the player tracking database
• Coordinates the proofing process of all marketing campaigns and promotions.
• Assists with test and control methodologies.
• Maintains database productions schedule, email calendar, Campaign notices and other tracking sheets to ensure timelines are met.
• Assists Marketing Analyst Database in analyzing effectiveness of programs and promotions by utilizing data mining, proformas and any other effective methodology.
• Executes basic data queries using SQL
• Performs any other reasonable request made by management to support the marketing department

Qualifications:

• College degree or other work or educational equivalent required
• 1-3 years of relevant experience working in data analytics, data mining, database marketing or a comparable marketing capacity
• Proficient in data mining tools and casino management systems
• Outstanding organization skills are a must, as is the ability to actively manage and prioritize multiple projects simultaneously
• Must thrive in a fast-paced, fluid environment
• Strong desire to take accountability and have their performance measured on contribution to business results
• Create and seize opportunities to win, even when faced with ambiguity
• Ability to remain professional in stressful situations and the ability to thrive in high pressure, fast-paced environment
• Analytical prowess which includes critical thinking skills that get to the root of the problem
• Problem resolution, be decisive and timely, act on information and adapt with changes
• Self-assurance, resilient and tenacious
• Ability to maintain confidentiality
• Ability to successfully fulfill the pre-employment process
• Ability to work flexible shifts and days of the week including holidays
• Assists in development of general marketing plans, operating reviews, and consolidation of departmental marketing plans
• Oversees property signage planning, development, and execution
• Ability to obtain and maintain all necessary licensing

Working Conditions:

• Work is performed both in an office and on the casino floor in a smoke-free environment
• Hours of work will vary based on the monthly marketing calendar and average at least 40 hours per week
• Holiday and weekend work schedules will vary
• Team members may be required to move and lift boxes and items up to 25lbs