Database Coordinator

Position Summary : Responsible for the coordination and implementation of marketing initiatives using the available database of customers, or potential customers, to promote the property through addressable and interactive media including : Direct mail, email, and mobile app

Job Title : Coordinator Database

Department : Marketing

Reports To : Supervisor Database

FLSA Designation : Non-Exempt

License Type : Gaming

Hourly Rate :   $

Essential Job Functions :

• Assist with the building and execution process of all marketing campaigns via direct mail, email, casino marketing systems, marketing kiosk and other digital platforms as assigned.
• Responsible for utilizing casino management systems to create new and innovative database marketing campaigns and programs by staying current on new system features.
• Performs various data entry tasks including prize code entry, tag code entry, database hygiene, address corrections, return mail processing, etc.
• Coordinates and executes direct mail, email, and mobile app initiatives
• Handles guest service issues regarding database marketing offers
• Routes and / or files database marketing documents including creative samples, financial documents, analytical reports, proposals, approvals, etc.
• Assists with coordinating the production of database marketing campaigns by interfacing with relevant departments
• Assists with the submission of production requests and deadline schedules to the Advertising Department to help insure creative production is accomplished on a timely basis
• Assists with the coordination of analytics requests and direct marketing requests from other departments
• Assists with basic reporting out of the player tracking database
• Coordinates the proofing process of all marketing campaigns and promotions.
• Assists with test and control methodologies.
• Maintains database productions schedule, email calendar, Campaign notices and other tracking sheets to ensure timelines are met.
• Assists Marketing Analyst Database in analyzing effectiveness of programs and promotions by utilizing data mining, proformas and any other effective methodology.
• Executes basic data queries using SQL
• Performs any other reasonable request made by management to support the marketing department

Qualifications :

Working Conditions :