What are the responsibilities and job description for the Marketing Campaign Specialist position at RLE Technologies?
RLE Technologies is the global provider of containment products, leak detection, facility monitoring solutions, and system integration products. Since 1984, our wired and wireless monitoring systems have provided peace of mind for facility stakeholders and over 20 million feet of our patented leak detection cable is installed in facilities worldwide.
The Marketing Campaign Specialist is responsible for executing and managing marketing campaigns across multiple channels, ensuring effective brand communication, and optimizing engagement strategies. This role involves close collaboration with internal teams, sales representatives, and external partners to drive marketing initiatives, enhance lead generation, and support business growth. The ideal candidate has a strong background in campaign execution, digital and traditional marketing, and partner coordination, with the ability to track performance and optimize efforts for maximum impact.
Key Responsibilities:
- * Plan and execute short-term and long-term marketing campaigns, working closely with marketing research and strategy teams.
- Manage digital and traditional advertising efforts, including paid advertising, organic content, and partner marketing initiatives.
- Track and analyze campaign performance, using data insights to refine strategies for better engagement and ROI.
- Ensure consistent brand messaging across all channels, including sales enablement materials, co-branded initiatives, and external partnerships.
- Work with distributors, sales reps, and channel partners to develop marketing toolkits, coordinate joint campaigns, and support content syndication.
- Support Account-Based Marketing (ABM) campaigns targeting key prospects and strategic accounts, utilizing OSINT research and personalized outreach.
- Coordinate marketing logistics, including trade shows, promotional events, and inventory management of marketing assets.
- Ensure smooth execution of internal and external marketing initiatives while collaborating with sales, product, and operations teams.
Qualifications:
Education: Bachelor’s degree in Marketing, Advertising, Business Development, Communications, or a related field.
Experience: 5 years of experience in marketing execution, campaign management, or partner marketing (B2B or industrial setting preferred). Any combination of education and experience.
Skills:
- Strategic Thinker – Strong understanding of B2B business operations, sales processes, and marketing execution.
- Data-Driven Marketer – Ability to analyze campaign performance metrics and adjust for maximum effectiveness.
- Excellent Communicator – Comfortable engaging with sales professionals, channel partners, and executive stakeholders.
- Problem-Solver – Strong ability to troubleshoot marketing logistics, pivot strategies, and manage multiple projects simultaneously.
- Tech-Savvy – Experience with CRM platforms (NetSuite), marketing automation tools, and analytics software
We offer a comprehensive benefits package, including competitive paid time off, robust 401(k) matching, performance-based bonuses, and a full suite of health, dental, and vision insurance options to support your well-being.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Job Type: Full-time
Pay: $65,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to Relocate:
- Fort Collins, CO 80524: Relocate before starting work (Required)
Work Location: In person
Salary : $65,000 - $80,000