What are the responsibilities and job description for the Marketing Campaign Strategist position at Veralto?
Be Part of Something Big: At Veralto Corporation, our Water Quality segment is proud to partner with Aquatic Informatics, a mission-driven software company that organizes the world's water data to make it accessible and useful. We're committed to ensuring access to clean water, safe food, and medicine, and trusted essential goods.
As a Global Director, Growth Marketing at Aquatic Informatics, you'll play a key role in driving growth by building, executing, and optimizing our customer acquisition strategy. This includes planning and overseeing integrated marketing campaigns, tracking performance across touchpoints and channels, and leading and managing a team of marketing professionals. We're looking for a player-coach who can flex between strategic and tactical perspectives, with a desire to drive continuous improvement in a fast-paced environment.
Key Responsibilities:
Requirements:
As a Global Director, Growth Marketing at Aquatic Informatics, you'll play a key role in driving growth by building, executing, and optimizing our customer acquisition strategy. This includes planning and overseeing integrated marketing campaigns, tracking performance across touchpoints and channels, and leading and managing a team of marketing professionals. We're looking for a player-coach who can flex between strategic and tactical perspectives, with a desire to drive continuous improvement in a fast-paced environment.
Key Responsibilities:
- Develop and execute demand generation strategies
- Oversee integrated campaign execution
- Lead and manage a team of marketing professionals
- Partner with cross-functional teams
Requirements:
- Bachelor's degree; MBA or other advanced degree a plus
- 5-10 years' experience in demand generation with B2B or B2G SaaS organizations
- 3 years' experience leading teams
- Proven track record of developing and executing successful marketing campaigns across multiple channels and driving business growth