What are the responsibilities and job description for the Title Director of Marketing- Frozen Retail Brands position at ROAR Logistics?
Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.
Purpose Statement
The Director of Marketing, Frozen Retail Brands, will lead the strategic frozen retail brands for Rich Products. This role is pivotal in leading our brand strategies for Farm Rich, SeaPak, and Morey’s to drive a deep emotional connection with consumers by leveraging strategic brand positioning, data-driven insights, and targeted consumer-centric marketing initiatives. The Director will ensure that these initiatives align with the evolving media landscape to foster brand affinity, trust, and engagement to deliver business results.
Key Accountabilities And Outcomes
Owns (Accountable)
Brand Strategy Leadership
Demand Creation Strategy and Integrated Marketing Leadership
Lead Brand Research Needs
Strategic Brand Agency Leadership
Internal and External Brand Stewardship
Brand Investment Business Case Development
Leadership
Vision/Strategy: Creates and aligns with senior management on multi-year brand growth strategic plans as well as annual marketing plans based on critical analysis of business performance and strategies. Partners with other functions/teams to align these strategies and annual plans for assigned brand(s).
Drive the relationship of the cross-functional teams (product marketing, insights, sales, customer marketing) to develop and execute key business initiatives. This leadership position requires continual interactions with both internal and external business leaders to drive alignment of current plans and to ensure that the plans meet the overall business needs.
Leads agency partner relationships to ensure maximum efficiency and delivery of breakthrough marketing activations with impact on high priority growth brands
Owns talent management and development for their brand team and developing critical brand team competencies. Proven ability to navigate decisions through multi-faceted organizations
Ensure Execution Of Plans And Achievement Of Results By
Understands the customer, competitor, consumer and Rich’s capabilities and other insights that will be leveraged to shape the brand
Formulate and execute response to competitive activity
Accountable for understanding the market / consumer driving insights that will shape strategy and drive outcomes
Marketing Management
Own Brand Vision, Positioning, Strategy, and Visual ID for Rich’s frozen retail brands.
Oversee the development and execution of the annual brand plans. Plans to include full funnel tactics across all aspects of the marketing mix, including advertising, media, social, retail and consumer events to drive consumer awareness and profitable business growth.
Over-see the management of the internal and external agencies including creative, PR, social, and media agencies, to deliver break through brand creative that delivers against business objectives including volume/share growth and brand metrics.
Brand Research and Industry Trends: Oversee market research to gather consumer insights and competitive intelligence
Own and deploy a designated budget to build and execute branded content and campaigns.
Collaborate with Demand Creation COE digital resources to drive demand
Financial Management
Responsible for delivering results
Leverages opportunities to maximize profitability
Accountable for marketing budget across assigned categories
Knowledge, Skills, And Experience
In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate
$153,452.60 - $255,754.34
Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.
Purpose Statement
The Director of Marketing, Frozen Retail Brands, will lead the strategic frozen retail brands for Rich Products. This role is pivotal in leading our brand strategies for Farm Rich, SeaPak, and Morey’s to drive a deep emotional connection with consumers by leveraging strategic brand positioning, data-driven insights, and targeted consumer-centric marketing initiatives. The Director will ensure that these initiatives align with the evolving media landscape to foster brand affinity, trust, and engagement to deliver business results.
Key Accountabilities And Outcomes
Owns (Accountable)
Brand Strategy Leadership
Demand Creation Strategy and Integrated Marketing Leadership
Lead Brand Research Needs
Strategic Brand Agency Leadership
Internal and External Brand Stewardship
Brand Investment Business Case Development
Leadership
Vision/Strategy: Creates and aligns with senior management on multi-year brand growth strategic plans as well as annual marketing plans based on critical analysis of business performance and strategies. Partners with other functions/teams to align these strategies and annual plans for assigned brand(s).
Drive the relationship of the cross-functional teams (product marketing, insights, sales, customer marketing) to develop and execute key business initiatives. This leadership position requires continual interactions with both internal and external business leaders to drive alignment of current plans and to ensure that the plans meet the overall business needs.
Leads agency partner relationships to ensure maximum efficiency and delivery of breakthrough marketing activations with impact on high priority growth brands
Owns talent management and development for their brand team and developing critical brand team competencies. Proven ability to navigate decisions through multi-faceted organizations
Ensure Execution Of Plans And Achievement Of Results By
- getting the right people on the team;
- aligning and preparing them to perform at a higher level; and
- providing daily leadership to create positive experiences to shape beliefs and actions consistent with our desired culture.
Understands the customer, competitor, consumer and Rich’s capabilities and other insights that will be leveraged to shape the brand
Formulate and execute response to competitive activity
Accountable for understanding the market / consumer driving insights that will shape strategy and drive outcomes
Marketing Management
Own Brand Vision, Positioning, Strategy, and Visual ID for Rich’s frozen retail brands.
Oversee the development and execution of the annual brand plans. Plans to include full funnel tactics across all aspects of the marketing mix, including advertising, media, social, retail and consumer events to drive consumer awareness and profitable business growth.
Over-see the management of the internal and external agencies including creative, PR, social, and media agencies, to deliver break through brand creative that delivers against business objectives including volume/share growth and brand metrics.
Brand Research and Industry Trends: Oversee market research to gather consumer insights and competitive intelligence
Own and deploy a designated budget to build and execute branded content and campaigns.
Collaborate with Demand Creation COE digital resources to drive demand
Financial Management
Responsible for delivering results
Leverages opportunities to maximize profitability
Accountable for marketing budget across assigned categories
Knowledge, Skills, And Experience
- Bachelor’s degree in marketing or related field required (MBA preferred) with 10 years of experience in a marketing and brand management role and CPG experience.
- In-depth mastery of strategic planning in a marketing leadership role with proven success
- Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management
- Demonstrated ability to collaborate and influence across all levels
- Demonstrated ability to organize and prioritize work
- Demonstrated leadership skills with direct reports and cross functional resources through leading strategic initiatives through projects/teams
- Experience in the food industry a plus
- Proven track record of leadership, taking initiative and delivering results
- Solid software proficiency including Microsoft Office Word, Excel, PowerPoint
- Experience with IRI and/or Nielsen syndicated databases
- Ability to travel domestically up to 20%
In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate
$153,452.60 - $255,754.34
Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.
Salary : $153,453 - $255,754
