What are the responsibilities and job description for the Digital Media Strategist position at Robert Half?
Job Description
Job Description
We are seeking a Digital Media Strategist for one of our clients located in Denver, Colorado. This role involves creating and implementing digital media strategies to enhance brand visibility and consumer interaction. You will operate within a mixed in-office setting, focusing on platforms like Walmart Media Group, Kroger 84.5, Roundel, Instacart, iBotta, and Amazon Advertising.
Responsibilities :
- Develop comprehensive digital media strategies that align with client objectives and business goals.
- While you would be a contact for clients, offering updates, insights, and suggestions to improve campaign performance, this role will primarily be a leadership position.
- Oversee the teams planning, execution, and optimization of digital campaigns across various platforms, including social media, search engines, and display networks.
- Apply your knowledge of retail media platforms to create and implement effective campaigns.
- Track and analyze campaign performance metrics, compile detailed reports, and present actionable insights to clients.
- Encourage detail-oriented growth within your team of digital marketing specialists, ensuring high-quality deliverables.
- Keep abreast of the latest digital marketing trends, tools, and best practices, integrating innovative solutions into client campaigns.
- Proficiency in Content Management System (CMS)
- Experience with creating and managing Advertisements
- Strong understanding of Brand Awareness strategies
- Proven track record in Campaign Planning and Leadership
- Expertise in Digital Media and related platforms
- Experience in planning and executing Digital Media Campaigns
- Strong skills in Digital Media Planning
- Knowledge of Media Buying strategies and practices
- Demonstrated ability in devising Media Strategy
- Familiarity with Google Ad and Google Ad Manager
- Proven experience in Performance Marketing
