What are the responsibilities and job description for the Email Marketing Manager position at Robert Half?
Job Details
Description
We are offering an exciting opportunity for an Email Marketing Manager to join our team in WHITE PLAINS, New York. Operating within the retail industry, this role centers around the efficient management of email marketing campaigns, maintaining a strategic approach while ensuring operational excellence.
Responsibilities
Oversee the segmentation of audiences to ensure appropriate targeting in email marketing campaigns
Develop and execute A/B testing strategies to optimize campaign effectiveness
Manage and utilize Salesforce Marketing Cloud for the planning and implementation of campaigns
Ensure best practices are adhered to in every campaign
Use analytics to monitor campaign performance and make necessary adjustments
Work closely with the CRM to maintain customer relationships and engagement
Collaborate with the Email Service Provider to ensure seamless campaign execution
Take part in campaign planning, contributing strategic insights and ideas.
Requirements
Proven experience in handling CRM systems effectively
Proficiency in using Email Marketing Platforms for campaign execution
Solid understanding of Email Service Providers and their functionalities
Expertise in AB Testing for optimizing email marketing campaigns
Strong analytical skills to measure and improve campaign performance
Knowledge of current email marketing best practices
Experience in planning and executing comprehensive email campaigns
Background in the retail industry is preferred
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are offering an exciting opportunity for an Email Marketing Manager to join our team in WHITE PLAINS, New York. Operating within the retail industry, this role centers around the efficient management of email marketing campaigns, maintaining a strategic approach while ensuring operational excellence.
Responsibilities
Oversee the segmentation of audiences to ensure appropriate targeting in email marketing campaigns
Develop and execute A/B testing strategies to optimize campaign effectiveness
Manage and utilize Salesforce Marketing Cloud for the planning and implementation of campaigns
Ensure best practices are adhered to in every campaign
Use analytics to monitor campaign performance and make necessary adjustments
Work closely with the CRM to maintain customer relationships and engagement
Collaborate with the Email Service Provider to ensure seamless campaign execution
Take part in campaign planning, contributing strategic insights and ideas.
Requirements
Proven experience in handling CRM systems effectively
Proficiency in using Email Marketing Platforms for campaign execution
Solid understanding of Email Service Providers and their functionalities
Expertise in AB Testing for optimizing email marketing campaigns
Strong analytical skills to measure and improve campaign performance
Knowledge of current email marketing best practices
Experience in planning and executing comprehensive email campaigns
Background in the retail industry is preferred
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
