What are the responsibilities and job description for the Event Marketing Specialist position at Robert Half?
Role Overview: As a U.S. Regional Marketing and Event Specialist, you will execute marketing events tailored to specific regions, providing support for broader U.S. Regional Marketing initiatives. Your primary responsibilities will involve managing local marketing events, collaborating with regional leaders, and ensuring high-quality event execution.
Key Responsibilities:
- Strategic Collaboration: Work with market leaders and practice leads to align marketing activities with regional strategy, budget, and timing.
- Event Management: Plan, create, and manage all aspects of events, including logistics, marketing materials, and communication.
- Campaign Management: Develop Salesforce campaigns for each event, track progress, and assess outcomes through post-event reports.
- Budget Oversight: Manage and track event budgets and expenses, negotiate with vendors, and handle contracts and invoices.
- Reporting and Analysis: Provide regular marketing updates to leadership and gather data to improve future initiatives.
- Support for U.S. Regional Marketing: Assist with broader program activities as needed and ensure alignment with national marketing priorities.
Required Skills and Experience:
- Project Management: Strong organizational skills, detail-oriented, and capable of managing multiple deadlines.
- Event Expertise: Proven experience in event management and experiential marketing.
- Self-Starter: Ability to work autonomously in a fast-paced environment while collaborating effectively across teams.
- Analytical & Strategic Thinking: Creative and data-driven approach to solving problems and optimizing processes.
- Time Management: Ability to prioritize multiple tasks and manage time effectively.
- Communication & Budgeting: Excellent presentation skills, confidence in leadership meetings, and strong budget management.
- Travel: Willingness to travel 20-30% for event execution and relationship building.
Qualifications:
- Education: Bachelor’s degree in marketing, communications, or related field.
- Experience: 3 years in marketing or event planning.
- Skills: Proficiency in Microsoft Office, Salesforce, and event management tools.
