What are the responsibilities and job description for the Integrated Marketing Program Manager position at Robert Half?
Senior Go To Market (GTM) Program Manager, FederalThe Senior Go To Market (GTM) Program Manager, Federal, creates targeted strategies for key audiences and designs multi-channel programs to deliver on regional business objectives. This role focuses on managing the buyer experience from brand, reputation, demand, to advocacy stages. The Senior Program Manager partners with the Regional Marketing Manager to address sales priorities and create integrated marketing programs, working cross-functionally with Solution Marketing and Channel Activation experts to bring programs to life.Key Responsibilities:Program Design & Execution: Run the program journey from brand to demand to advocacy, across channels. Align to business priorities, then develop and implement regional demand programs aligned with revenue goals, while activating global campaigns at the regional level.Audience & Offer Strategy: Define audience segmentation and account targeting; tailor messaging, content, and offers; and partner on channel strategy and tactics to engage prospects.Cross-functional Collaboration: Partner with Regional Marketing to align programs to sales priorities. Partner with Solutions Marketing to ensure program messaging & relevance in programs. Engage channel experts on program tactics and execution. Align with the Global Campaigns team to activate campaigns through regional programs.Program Optimization: Analyze and optimize programs and budgets to improve engagement and drive results.
Salary : $55 - $60
