What are the responsibilities and job description for the Integrated Marketing Program Manager position at Swoon?
Job Title : Integrated Marketing Program Manager
Location : Pleasanton, CA (50% onsite required)
Duration : 7 months
Client : Our client is an American on‑demand financial management, human capital management, and student information system software vendor. Their platform is used by many organizations, including over 60% of the Fortune 500.
Job Description :
Our client is seeking an Integrated Marketing Program Manager to develop and execute targeted, multi-channel strategies that drive regional business objectives and enhance the buyer journey from brand awareness to advocacy. In this role, you will collaborate closely with the Regional Marketing team and work cross-functionally with Solutions Marketing, Channel Activation, and Global Campaign teams to ensure alignment with sales priorities and successful campaign execution.
Key Responsibilities Include...
Program Design & Execution :
- Lead the end-to-end journey from brand building to demand generation and advocacy.
- Develop and implement regional demand programs aligned with revenue goals, while activating global campaigns at the regional level.
Audience & Offer Strategy :
Cross-functional Collaboration :
Program Optimization :
About You : We are looking for a results-driven and analytical professional with extensive experience in B2B marketing, enterprise software, and SaaS. You excel at designing and executing integrated marketing strategies and thrive in a collaborative, cross-functional environment.
KEY SKILLS : Audience Marketing :
Lead Generation :
Reporting and Analysis :
Channel Marketing Strategy :
Digital Marketing :
