What are the responsibilities and job description for the Marketing Analyst position at Robert Half?
We are seeking a Marketing Analyst to join our dynamic team located in NEW YORK, New York. In this role, you will be expected to utilize your knowledge of CRM, analytics, and marketing tools to help optimize our processes and enhance our member engagement strategies. This role offers a contract to permanent employment opportunity.Responsibilities:• Act as the expert for Dynamics 365 and Universe functionality, staying up to date with the latest developments and imparting knowledge to other users.• Identify and propose improvements to existing processes, leveraging analytics to uncover potential opportunities.• Ensure optimal usage of the CRM ecosystem, updating configurations for the best user experience and results.• Collaborate with various departments to design and schedule member communications, including digital renewal emails and membership cards.• Take charge of the Media Council event registration process.• Participate actively in social media initiatives as a brand ambassador, sharing posts within your network to increase our reach and foster community engagement.• Maintain and update procedures for the Development department, including financial reconciliation, data configuration, and documentation of standard operating procedures.• Engage in member engagement efforts, managing the fulfillment of member benefits and building detail-oriented relationships with members.• Support the cultivation of Public and Industry membership as needed.• Provide training and support to all Development team members to maximize the use of databases.• Oversee data entry tasks, ensuring accuracy in creating new customer, membership, and gift records, and updating contact information.• Execute the gift acknowledgement process, ensuring all donations are acknowledged accurately and promptly.• Adhere to industry best practices and organizational procedures regarding the entry, maintenance, and storage of data.• Collaborate with IT, Operations, Marketing & Communications to support integrations with other software platforms.• Use analytics to develop key insights that optimize strategy and execution, ultimately helping to reach membership goals.• Develop dashboards to provide quick, accurate, up-to-date information for team members as well as executive and volunteer leadership.
Salary : $48 - $55
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