Marketing Associate / Traffic Coordinator / Field Marketing

Job Description

Job Description

Job Summary :

We are seeking a detail-oriented and proactive Marketing and Project Coordinator to join our dynamic team. This hybrid role combines the responsibilities of a Marketing Coordinator, Field Marketer, Traffic Coordinator, and Project Manager to support the execution and optimization of marketing campaigns, manage content updates, and ensure timely delivery of marketing projects. The ideal candidate will work closely with internal teams and external agencies, holding them accountable for content updates and website enhancements, while ensuring that all tasks are completed within deadlines and aligned with overall marketing goals.

Key Responsibilities : Marketing Coordination & Campaign Support :

Campaign Execution : Assist in the planning, execution, and optimization of digital and traditional marketing campaigns across multiple channels (email, social media, web, events, etc.).

Field Marketing Support :

Local Campaign Execution : Coordinate field marketing efforts to promote products / services at local events, trade shows, or through partnerships. Assist in the development of localized content and promotional materials.

Stakeholder Engagement : Work with regional teams to understand market needs and customer preferences, tailoring marketing efforts to different geographic areas.

Traffic Coordination & Management :

Website Traffic Coordination : Manage and track the flow of traffic across multiple websites, ensuring that all campaigns are effectively driving traffic to the right digital properties.

Content & Traffic Optimization : Monitor and adjust content on digital properties to improve user experience and conversion rates, ensuring content is engaging and up to date.

Cross-functional Collaboration : Work closely with the SEO, design, and development teams to ensure that websites are optimized for search, performance, and user experience.

Project Management & Agency Accountability :

Project Coordination : Manage the timeline and execution of marketing projects from conception through completion. This includes setting up project plans, defining milestones, and managing resources.

Agency Management : Work closely with external agencies to ensure timely delivery of high-quality marketing materials, content updates, and website changes. Alongside manager VP of Growth, hold agencies accountable for meeting deadlines and maintaining quality standards.

Stakeholder Communication : Serve as a point of contact between internal teams and external partners to ensure smooth communication, project updates, and issue resolution.

Content Updates & Website Maintenance :

Content Review & Updates : Regularly review and request content updates to multiple websites (product descriptions, blog posts, landing pages, etc.) to keep them current and aligned with marketing campaigns.

Content Approval Process : Manage the approval process for website content updates, working with internal teams and external agencies to ensure accuracy and adherence to brand guidelines.

• Troubleshooting & Quality Control : Monitor websites for content discrepancies, errors, and broken links, and coordinate with the agency or internal teams to resolve issues promptly.
• Proficiency in Adobe Creative Cloud, Adobe Illustrator, and Adobe InDesign
• Experience with CRM tools for customer relationship management
• Familiarity with Facebook Insights for social media analysis
• Ability to create effective advertisements and manage blogging activities
• Experience in increasing brand awareness through various marketing strategies
• Knowledge of budget processes and campaign planning
• Proven ability to drive traffic to websites and other digital platforms
• Experience in asset management and maintaining organized digital files
• Ability to manage website updates and manage online content
• Strong project management skills and the ability to oversee multiple tasks simultaneously