What are the responsibilities and job description for the Marketing Manager (Consumer Insights) position at Robert Half?

Job Description

We are in search of a Marketing Manager specializing in Consumer Insights to be a part of our team based in the City of Industry, California. This role is responsible for guiding key marketing and business development strategies to bolster revenue. This includes overseeing digital media investments, supporting strategic technical sales efforts, and delivering consumer insights to guide the research and development (R& D) and sales teams. These insights support strategic plans for flavor creation and product development, ultimately driving successful new product launches in both areas. The role also requires significant involvement in art direction and content creation. This position plays a pivotal role in supporting business development by providing actionable consumer insights and implementing effective marketing strategies.

Responsibilities : Consumer Insights

Conduct research to identify trends and emerging market opportunities.
Develop detailed internal insights briefs.
Explore new approaches to gather and analyze consumer data.
Evaluate product concepts through external service providers for internal and customer use.
Plan and execute both internal and external consumer research projects.
Coordinate external sensory studies in partnership with third-party vendors.

Marketing

Prepare and deliver trend and insights presentations for internal teams and customers.

Represent the company at industry and trade conferences, including presenting.

Manage the company’s participation in industry trade shows.

Integrate consumer insights into prototypes for conferences and sales meetings.

Write, edit, and review content for corporate communications, managing external contractors as needed.

Oversee marketing projects, including coordinating with creative contractors.

Manage website updates directly or through contractors, including developing branded content (written, graphic, or video) for the website and digital channels to enhance brand recognition and engagement.

Create or direct content for blogs, vlogs, and social media platforms.

Video production and editing skills, particularly with tools like Adobe Premiere Pro or CapCut, are a strong asset.

Develop marketing and branding strategies to enhance the company’s position in the market.

Collaborate with intellectual property attorneys to manage company trademarks.

Team Oversight

Share managerial responsibilities for the Executive and Administrative Assistant in collaboration with the CEO.

Minimum of 5-7 years of experience in Consumer Insights or Marketing, preferably within food and beverage

Background in food and beverage product development or sensory science is advantageous

Comprehensive marketing expertise, including social media management (LinkedIn), content writing and publishing (SEO, Google Analytics, A / B testing), and familiarity with tools like MailChimp and Hootsuite for multichannel digital campaigns.

Proficient user of Adobe Creative Cloud software, including Adobe InDesign, Adobe Photoshop, and Adobe Lightroom.

Strong familiarity and experience with WordPress.

Advanced skills in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.

Proficiency with AI tools for copywriting, graphic design, and social media analysis.

Experience in graphic design and creative abilities, including infographic design to present technical data and insights effectively.

Familiarity with market research platforms and the ability to synthesize data into actionable insights.

Education Requirements : Minimum of a bachelor’s degree in Marketing, Business Management, Food Science, or Food Technology.

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Marketing Manager (Consumer Insights)

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