What are the responsibilities and job description for the Paid Search Specialist (PPC) position at Robert Half?
Job Details
Description
We are seeking a highly skilled and results-driven Social Media & Paid Search Specialist commutable to Chadds Ford, PA 4x a week to lead the execution of our campaigns across multiple brands. In this role, you will collaborate closely with cross-functional teams to create and manage effective paid advertising strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others. The ideal candidate will have a strong understanding of digital marketing, excellent analytical skills, and a proven track record of driving results through paid search and social media campaigns.
Key Responsibilities:
Social Media Strategy & Execution:
Paid Search Strategy & Management:
Requirements
Required Skills & Qualifications:
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available including medical, vision, dental, life and disability insurance. Employees hired for our FTEP Program are also eligible to enroll in our company's 401(k) or deferred compensation plan (if eligible). FTEP employees also earn paid time off for vacation, personal needs, and sick time and paid holidays. The amount of Choice Time Off (CTO) received varies based on years of service and is pro-rated based on the hours worked per week. A new FTEP employee earns up to 13 days of CTO and up to 10 paid holidays per calendar year. Learn more at roberthalfbenefits.com/Resources.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are seeking a highly skilled and results-driven Social Media & Paid Search Specialist commutable to Chadds Ford, PA 4x a week to lead the execution of our campaigns across multiple brands. In this role, you will collaborate closely with cross-functional teams to create and manage effective paid advertising strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others. The ideal candidate will have a strong understanding of digital marketing, excellent analytical skills, and a proven track record of driving results through paid search and social media campaigns.
Key Responsibilities:
Social Media Strategy & Execution:
- Manage paid campaigns across all major social platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), ensuring they align with company objectives and marketing initiatives.
- Work closely with the content team to ensure that paid social ads are optimized with compelling copy, creative assets, and calls to action.
- Implement and monitor A/B testing strategies to optimize ad performance and continuously improve KPIs (engagement, click-through rate, conversion rate).
Paid Search Strategy & Management:
- Google Ads (Search, Display, YouTube) and Suggested Search campaigns, including keyword research, bidding strategies, ad copy creation, and campaign performance monitoring.
- Continuously monitor and optimize paid search campaigns to ensure maximum ROI, focusing on improving click-through rates, and conversion rates.
- Manage and allocate budgets across paid search and social media channels, ensuring effective spend.
- Conduct competitor analysis to understand market trends and identify new opportunities for campaign success.
Requirements
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- 5 years of experience in deploying paid social media and search campaigns, preferably in an agency or in-house marketing role with proficiency in platforms such as Google Ads, Facebook Business Manager, LinkedIn Ads, Twitter Ads, TikTok Ads, etc.
- Knowledge of analytics platforms like Google Analytics, Facebook Insights , and other analytics tools to drive decision-making.
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously while meeting deadlines and staying within budget.
- Strong written and verbal communication skills to effectively present strategies, results, and recommendations to stakeholders.
- Google Ads and Facebook Blueprint certifications are a plus.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available including medical, vision, dental, life and disability insurance. Employees hired for our FTEP Program are also eligible to enroll in our company's 401(k) or deferred compensation plan (if eligible). FTEP employees also earn paid time off for vacation, personal needs, and sick time and paid holidays. The amount of Choice Time Off (CTO) received varies based on years of service and is pro-rated based on the hours worked per week. A new FTEP employee earns up to 13 days of CTO and up to 10 paid holidays per calendar year. Learn more at roberthalfbenefits.com/Resources.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
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