What are the responsibilities and job description for the Paid Search Specialist position at Robert Half?
Job Description
Job Description
Role Overview
The role requires at least 2 years of experience in paid media.
Focus is on being a well-rounded professional who understands the creation of paid media campaigns and performs the creative work behind those campaigns while also monitoring spend.
Responsibilities
Oversee at least $500,000 in paid media spend across various platforms, with a majority allocated to paid search (which is already managed by the PPC Manager).
Evaluate performance, support decision-making for paid media efforts, and deliver insightful reports on campaign performance.
Analyze campaign reports to identify areas for improvement without requiring extensive oversight.
Expectations
Improve conversions and return on spend.
The coordinator should understand how paid search and other campaigns work holistically.
They must assess and improve reporting processes for better clarity and actionable insights.
Demonstrates autonomy and self-sufficient problem-solving skills.
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