What are the responsibilities and job description for the Paid Search Specialist position at Robert Half?
Job Description :
We are seeking a skilled and results-driven Paid Search Specialist with a minimum of 2 years of hands-on experience managing paid search campaigns. The ideal candidate will have a proven track record of executing, optimizing, and scaling campaigns across platforms such as Google Ads, Bing Ads, Facebook, and Instagram.
Key Responsibilities :
- Strategize, implement, and manage paid search campaigns, ensuring alignment with business objectives.
- Conduct thorough keyword research, ad copy creation, and A / B testing to maximize ROI.
- Monitor daily performance metrics to identify opportunities for optimization and scaling.
- Manage budgets effectively, ensuring campaigns remain within spend limits while driving results.
- Analyze data and generate reports to provide actionable insights and recommendations for stakeholders.
- Stay up-to-date with platform updates, trends, and industry best practices in paid search and social advertising.
- Collaborate with cross-functional teams, including creative and content, to ensure cohesive messaging across campaigns.
Qualifications :
