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Senior Paid Search Specialist

Smoking Gun Creative Agency
Rockwall, TX Full Time
POSTED ON 3/3/2025
AVAILABLE BEFORE 5/29/2025

The Smoking Gun Creative Agency is seeking a  Senior Paid Search Specialist  to join our in-house team in Rockwall, Texas. This role is ideal for an experienced  PPC expert  who thrives in a creative and fast-paced environment, managing and optimizing  paid search campaigns  to drive measurable business results. You will play a critical role in shaping our  digital advertising strategies , ensuring optimal performance across  Google Ads, Bing Ads, and other paid media channels .

Key Responsibilities :

  • Develop, manage, and optimize  Google Ads, Bing Ads, and other PPC campaigns  to achieve business objectives.
  • Conduct  keyword research, audience segmentation, A / B testing, and bid strategy optimizations  to improve campaign performance.
  • Analyze  campaign data, identify trends , and provide actionable insights to improve  ROAS (Return on Ad Spend) .
  • Collaborate with  creative and content teams  to develop compelling ad copy, landing pages, and conversion-focused assets.
  • Stay up-to-date with  industry trends, algorithm updates, and best practices  in paid search and digital advertising.
  • Monitor and report on  KPIs, budget pacing, and campaign performance metrics  to internal stakeholders.
  • Utilize  Google Analytics, Google Tag Manager, and conversion tracking  to measure success and refine targeting strategies.
  • Lead  retargeting, shopping ads, display advertising, and YouTube campaigns  to enhance overall digital strategy.

Qualifications & Experience :

  • 3-5 years of hands-on experience  in  PPC campaign management  with proven success in managing six-figure budgets.
  • Proficiency in  Google Ads, Bing Ads, Google Analytics, and Google Tag Manager .
  • Strong understanding of  paid search strategies, audience targeting, and conversion rate optimization .
  • Experience with  e-commerce, lead generation, or multi-channel marketing campaigns  preferred.
  • Bonus :  Experience managing PPC campaigns in the  home services industry  (HVAC, plumbing, roofing, etc.).
  • Familiarity with  Google Data Studio, Looker, or other reporting platforms  is a plus.
  • Google Ads Certification is a  strong plus .
  • Ability to work  on-site in Rockwall, Texas .
  • Why Join Us?

  • Work in a  dynamic, creative environment  with a team that values innovation and data-driven strategies.
  • Competitive salary with  performance-based bonuses .
  • Health, dental, and vision insurance.
  • Opportunities for  professional growth and continued education .
  • A fun and collaborative workplace with a strong emphasis on  work-life balance .
  • If you’re a  data-driven and creative thinker  passionate about  paid search advertising , we’d love to hear from you! Apply now to join our team in Rockwall, Texas.

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