Site Merchandise Coordinator

The Marketing team is seeking an experienced Site Merchandising Manager. This role will require a working understanding of website marketing tactics, direct response, data-driven optimization, project management, A/B testing practices, and the Adobe tech stack (Adobe Analytics, Adobe Target).

The company is focused on marketing a range of consumer and B2B products/services to their multiple audiences and seeks to enhance their website experience to become more personalized and engaging.

The Site Merchandising Manager role will be instrumental in driving the strategic planning, oversight, and execution of advertising on the company's core website. This will be for the full range of our audience pillars including Prospects, Customers, Advisors, Plan Sponsors, and Institutional Investors.

This role serves as the day-to-day touchpoint for site merchandising on the company website within the enterprise, supporting the different business units in guiding best practices and ensuring successful implementation of integrated marketing campaigns on the website. The role will leverage data to provide forecasts, insights, and reporting – working in partnership with stakeholders on the best recommendations for their initiatives.

The right candidate will be able to objectively balance multiple campaigns competing for priority placements on the website properties including the company homepage and create digital experiences that drive online conversions, deepen customer/advisor engagement, and produce viable outcomes. This role will also manage the ongoing seasonal merchandising calendar and provide end-of-campaign reporting to all business stakeholders.

Responsibilities:

• Collaborate with partners to build, develop, and publish interstitials, banner ads, and other merchandising placements
• Collaborate with the Adobe Target team to strategize and develop A/B testing and personalization programs
• Partner with marketing operations, Content Strategy, UX, and Data/Analytics teams to execute and optimize site marketing.
• Manage and facilitate a detailed, holistic site marketing calendar across all campaigns, including associated performance forecasts and creative testing outcomes.
• Assist in website marketing projects through their entire lifecycle - strategy, content/UX, analytics, SEO, technology, and stakeholders.
• Carefully document takeaways from stakeholder meetings, campaign meetings, business requirements, and work through the resolution of design, technology, or marketing challenges.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in website marketing, site merchandising, or a related role.
• Strong understanding of direct response strategies and data-driven optimization.
• Proficiency with the Adobe tech stack, including Adobe Analytics and Adobe Target.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Strong analytical skills with the ability to provide insights and actionable recommendations.
• Ability to collaborate effectively with cross-functional teams.
• Excellent communication skills, both written and verbal.