Social Media and Content Marketer

Overview:

We are seeking a dynamic Marketing and Communications Specialist to develop and implement comprehensive strategies that align with our organizational goals. The ideal candidate will create and maintain a consistent brand voice across all platforms, track and analyze communication metrics to optimize engagement, and execute initiatives that align with our strategic roadmap.

Key Responsibilities:

Strategic Communication:

• Develop and implement marketing and communication strategies aligned with organizational goals.
• Maintain a consistent brand voice across all channels and touchpoints.
• Track and analyze metrics to enhance engagement and outreach.
• Manage a communication calendar for coordinated messaging.

Content Creation & Management:

• Lead the production of high-quality multimedia content, including videos, photos, and graphics.
• Design and manage engaging content for various social media platforms.
• Write compelling stories, press releases, and other communication materials.
• Develop a content strategy highlighting achievements, innovative programs, and community impact.
• Create and curate content to promote transparency and build trust.

Media Relations:

• Serve as the primary point of contact for media inquiries.
• Build and maintain strong relationships with local media outlets.
• Draft press releases, media advisories, and talking points.
• Prepare briefing materials for organizational spokespersons.
• Support crisis communication efforts as needed.
• Monitor and manage reputation across all media channels.

Community Engagement:

• Establish and nurture relationships with businesses, community partners, and stakeholders.
• Represent the organization at community events and functions.
• Identify and coordinate participation in community initiatives.
• Manage event communications and organizational presence at activities.
• Foster collaborative partnerships that support organizational initiatives.

Project Management:

• Coordinate and oversee multiple communication projects simultaneously.
• Collaborate with cross-functional teams to gather and share stories.
• Manage project timelines, resources, and deliverables.
• Ensure alignment of all communications with strategic objectives.

Qualifications:

Education & Experience:

• Bachelor’s degree in marketing, communications, digital media, or related field (or 3 years of relevant work experience in lieu of a degree).
• Minimum of 3 years of professional experience in marketing, communications, or public relations.
• Experience in the education sector is preferred.
• Proven success in media relations and community engagement.

Required Skills:

• Expertise in social media strategy and multimedia content creation.
• Strong project management skills with the ability to manage multiple priorities.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and analytics.
• Experience in media relations and press release writing.
• Strong news judgment and story identification abilities.
• Ability to build and maintain community partnerships.

Key Competencies:

• Creative and innovative mindset with a passion for storytelling.
• Strategic thinking with the ability to align communications with organizational goals.
• Cultural competency and experience working with diverse communities.
• Ability to maintain composure in high-pressure situations.
• Excellent interpersonal skills and a collaborative approach.
• Adaptability and willingness to adjust strategies based on feedback.