What are the responsibilities and job description for the Social Media Marketing Specialist position at Robert Half?
Job Title: Social Media Specialist
Location: On-site in Gunnison, Utah (Relocation Required)
Experience Level: 3 Years
About the Role:
Our client, located in Gunnison, Utah, is searching for a skilled Social Media Specialist to enhance their online presence. Ideal candidates will have a passion for crafting engaging social content and a love for outdoor activities like ATV/UTV riding, hiking, and camping, aligning with the lifestyle of the local area.
Responsibilities:
Develop and execute creative social media strategies across platforms like Facebook, Instagram, TikTok, and more.
Craft high-quality, engaging content tailored to target audiences.
Analyze performance metrics to measure success and optimize strategy.
Plan and execute paid campaigns, ensuring optimal ROI.
Respond to audience inquiries, comments, and reviews with an authentic voice.
Research industry trends and collaborate with teams to align branding.
Qualifications:
Bachelor’s degree in marketing, communications, or a related field.
3 years of experience managing social media platforms or digital marketing campaigns.
Knowledge of social media tools (e.g., Hootsuite, Sprout Social, Meta Business Suite).
Proficiency in creating performance-driven short-form video content.
Bonus: Experience with outdoor recreation marketing or interest in activities like ATV/UTV riding, camping, or hiking.
What We Offer:
Competitive pay and benefits.
Relocation assistance to Gunnison, Utah.
Chance to live and work in a region rich with outdoor recreation opportunities.
