What are the responsibilities and job description for the Social Media Specialist position at Robert Half?
Job Details
Description
We are in search of a Social Media Specialist to join our team on-site in Gunnison, Utah. In this role, you will be tasked with enhancing our online presence and crafting engaging content tailored to our target audience. You will be part of an industry that aligns with outdoor activities and lifestyle.
Responsibilities:
Design and implement creative strategies across various social media platforms such as Facebook, Instagram, TikTok, and more.
Create high-quality, engaging content that resonates with our target audience.
Monitor and analyze performance metrics to measure the success of our social media strategies and make necessary adjustments.
Plan, manage and optimize paid campaigns to ensure maximum ROI.
Engage with our online audience by responding to inquiries, comments, and reviews in an authentic and timely manner.
Stay updated with the latest industry trends and incorporate them into our branding strategy.
Collaborate with other teams to ensure our branding is consistent across all platforms.
Utilize social media tools like Hootsuite, Sprout Social, Meta Business Suite for efficient management of our social media platforms.
Requirements
Candidate must possess at least 3 years of experience as a Social Media Specialist or in a similar role.
Proficiency in major social media platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat is required.
Strong knowledge of social media trends, best practices, and emerging platforms is necessary.
Demonstrated expertise in creating engaging social media content is essential.
Must have a strong understanding of social media analytics and be able to tweak marketing strategies based on findings.
Experience in using various social media management tools for scheduling, analytics, and content management.
Ability to develop and implement social media strategies that align with business goals.
Excellent communication and writing skills are required for creating high-quality content.
Must have a creative mindset and the ability to generate innovative ideas for social media campaigns.
Strong multitasking skills and the ability to manage multiple social media accounts effectively.
Ability to work in a fast-paced environment and adapt to changing trends.
Knowledge of Search Engine Optimization (SEO) and web traffic metrics is an added advantage.
Understanding of graphic design principles and content layout is a plus.
Must be a team player with good collaboration skills.
Bachelor's degree in Marketing, Communications, or a related field is preferred.
Technology Doesn't Change the World, People Do.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
We are in search of a Social Media Specialist to join our team on-site in Gunnison, Utah. In this role, you will be tasked with enhancing our online presence and crafting engaging content tailored to our target audience. You will be part of an industry that aligns with outdoor activities and lifestyle.
Responsibilities:
Design and implement creative strategies across various social media platforms such as Facebook, Instagram, TikTok, and more.
Create high-quality, engaging content that resonates with our target audience.
Monitor and analyze performance metrics to measure the success of our social media strategies and make necessary adjustments.
Plan, manage and optimize paid campaigns to ensure maximum ROI.
Engage with our online audience by responding to inquiries, comments, and reviews in an authentic and timely manner.
Stay updated with the latest industry trends and incorporate them into our branding strategy.
Collaborate with other teams to ensure our branding is consistent across all platforms.
Utilize social media tools like Hootsuite, Sprout Social, Meta Business Suite for efficient management of our social media platforms.
Requirements
Candidate must possess at least 3 years of experience as a Social Media Specialist or in a similar role.
Proficiency in major social media platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat is required.
Strong knowledge of social media trends, best practices, and emerging platforms is necessary.
Demonstrated expertise in creating engaging social media content is essential.
Must have a strong understanding of social media analytics and be able to tweak marketing strategies based on findings.
Experience in using various social media management tools for scheduling, analytics, and content management.
Ability to develop and implement social media strategies that align with business goals.
Excellent communication and writing skills are required for creating high-quality content.
Must have a creative mindset and the ability to generate innovative ideas for social media campaigns.
Strong multitasking skills and the ability to manage multiple social media accounts effectively.
Ability to work in a fast-paced environment and adapt to changing trends.
Knowledge of Search Engine Optimization (SEO) and web traffic metrics is an added advantage.
Understanding of graphic design principles and content layout is a plus.
Must be a team player with good collaboration skills.
Bachelor's degree in Marketing, Communications, or a related field is preferred.
Technology Doesn't Change the World, People Do.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
