What are the responsibilities and job description for the CRM Manager position at Roberts Resorts & Communities?
Description
About Roberts Resorts & Communities:
This company operates nationally and is growing by the day. At Roberts Resorts & Communities, we're on a mission to build community and fulfill dreams. Through our core values of resourcefulness, integrity, passion, and epic customer service, we're dedicated to making a difference in the lives of 30,000 families. If you're passionate about creating meaningful impact, thrive in a culture of integrity, and are committed to delivering exceptional service, we invite you to join us in turning visions into reality and shaping a brighter future together.
Position Summary:
The CRM Manager will be responsible for developing and implementing effective strategies to manage and enhance customer relationships across a diverse portfolio of properties. This role requires expertise in CRM systems and data analysis to optimize customer engagement, retention, and satisfaction, driving overall business growth and profitability. The CRM Manager will collaborate with cross-functional teams to ensure the seamless execution of customer relationship strategies and initiatives.
Performance Objectives:
- Implement comprehensive CRM strategies to effectively manage customer interactions and enhance their overall experience across various services, such as property management, sales, and rentals.
- Maintain and optimize CRM platforms to capture, analyze, and leverage customer data, including preferences, behaviors, and feedback, to drive strategic decision-making and personalized marketing initiatives.
- Partner with marketing, sales, and operations teams to improve customer engagement, retention, and loyalty through targeted communication, promotions, and service improvements.
- Design and execute automated email marketing campaigns, drip campaigns, and customer journey workflows to nurture leads, drive conversions, and enhance overall satisfaction.
- Track and analyze key CRM metrics such as open rates, click-through rates, and conversion rates, and provide data-driven recommendations to improve performance.
- Conduct regular audits to ensure the CRM database remains clean, organized, and up to date.
- Develop and deliver comprehensive training programs to educate staff on CRM best practices, ensuring consistent and effective usage across departments.
- Stay informed about CRM industry trends, emerging technologies, and best practices to continuously improve the organization's CRM capabilities and customer experience.
Requirements
Key Competencies:
- Advanced knowledge of CRM platforms, including customization, configuration, and integration capabilities.
- Strong expertise in managing customer interactions, fostering loyalty, and driving retention through strategic CRM initiatives.
- Proficiency in developing and managing email marketing campaigns, drip campaigns, and customer journey workflows.
- Ability to develop long-term CRM strategies aligned with business objectives to maximize customer lifetime value and ROI.
- Excellent verbal and written communication skills to collaborate effectively across teams and present findings to stakeholders.
- Strong organizational and project management skills to ensure timely and efficient execution of CRM initiatives.
- Ability to create and deliver comprehensive training materials to standardize CRM usage and enhance team proficiency.
- Skilled in analyzing CRM data to extract actionable insights that inform business strategy and improve customer engagement.
- Ability to stay current with emerging CRM technologies and industry best practices to continuously enhance CRM strategies.
Education & Experience:
- Bachelor's Degree preferred.
- Proficiency in CRM software.
- Strong computer and data analysis skills.
- Ability to work both independently and collaboratively.
- Strong organizational skills with attention to detail.
- Enthusiasm, creativity, and a willingness to learn.
Physical Requirements:
- Occasional travel to various property locations.
- Ability to lift up to 50 pounds.
Benefits:
- Medical, Dental, and Vision Insurance
- Employer Paid Life Insurance
- Voluntary STD, LTD, Accidental, and Critical Illness
- PTO and 11 Paid Holidays
- 401k & 401k Matching
- Working in an inclusive community
- Complimentary stay at our resorts
Commitment to Diversity:Roberts Resorts & Communities stands firm in our commitment to Equal Employment Opportunity. We believe in a workplace free from discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic. Diversity is our strength. We foster an inclusive environment where authenticity is valued, and everyone feels a sense of belonging. We empower individuals to reach their full potential and contribute their best. Join us in creating a workplace where diversity is celebrated, voices are heard, and excellence thrives.
If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to careers@robertsrc.com.
