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Associate Athletics Director, Marketing & External Operations

Rochester Institute of Technology
Rochester, NY Full Time
POSTED ON 3/22/2025
AVAILABLE BEFORE 4/19/2025
9135BR

Student Affairs

Intercollegiate Athletics

Job Summary

The Center for Intercollegiate Athletics is committed to providing an outstanding student-centered athletic experience through the pursuit of academic and athletic excellence. We do so within the context of integrity and respect. The Associate Athletics Director will join an exceptional staff who strive to create an unrivaled experience that fosters the intellectual, physical, social, and emotional growth of our student-athletes in order to prepare them for success as leaders in the global community.

Reporting to the Executive Director of the Center for Intercollegiate Athletics the Associate Athletics Director for Marketing & External Operations will be responsible for promoting and enhancing the image of the RIT Center for Intercollegiate Athletics throughout the local, regional, state and national level and increase visibility of the program through all available means in today's widely diverse media outlets. This position will be responsible for assisting with building revenue generation, game day atmosphere, and branding and campus outreach engagement. The incumbent will direct, develop, initiate and support strategies that drive revenue, increase attendance and enhances in-game and fan experiences. In addition, the Associate Athletics Director will lead and direct corporate partnerships, marketing, advertising, branding, and promotions and assist the Executive Director of Athletics with alumni relations. The Associate Athletics Director collaborates with the University's spirit groups, student affairs, alumni relations, institutional advancement, marketing and communications.

The incumbent will demonstrate exemplary ethical conduct and conformance to University, department and NCAA rules and regulations; the duties of the position are to be performed in compliance with all NCAA, League and division rules and regulations; and any rules violations on behalf of themselves or any knowledge of violations within the department are to be reported to the appropriate parties. The ideal candidate has a demonstrated track record of success. They should also have strong organizational skills and an ability to work independently.

Job Responsibilities

  • Manage the Center for Intercollegiate Athletics Corporate Partnership Program in conjunction with the Executive Director of Athletics
  • Serve as the primary coordinator for all Athletic special Events (Sports Hall of Fame, Tiger Open Golf Tournament, Athletics Award Banquet, Midnight Madness and Welcome Back Meeting).Serve as primary coordinator for mascot reservations (RITchie)
  • Responsible for the development, implementation, and execution of a comprehensive strategic marketing campaigns and promotions plan for all home athletic events for all sports programs to help increase revenue, ticket sales, and attendance. Coordinates marketing shoots (photo and video) and develops concepts for promotional materials, including but not limited to commercials, posters, schedule cards, flyers, and digital content. Execute and manage all community marketing plans, creative collateral, including by not limited to in-game and in-market activations, special events and other miscellaneous items.
  • Work with internal and external partners to execute digital and traditional advertising campaigns that increase event attendance and overall engagement of all athletic programs. Serve as the liaison to the RIT Sports Network to execute digital content for all web streams & events.
  • Create a comprehensive campus outreach plan (focused on students) that utilizes best marketing practices to increase visibility, awareness, and attendance across all RIT athletic events. Manage yearly budget and programming center around Tiger Den events, in conjunction with campus life.
  • Recruit, train, supervise and manage day-to-day responsibilities of student employees and interns. Assist in compiling season wrap-ups for various sports, to include attendance analysis, promotion details, ticket promos, and expense.
  • Assist with the management of all Center for Intercollegiate Athletics events and serve as one of the game administrators for all home events.
  • Serve as the sports administrator for 3-4 varsity sport programs, to include overseeing yearly annual performance evaluation, monthly meetings and ensuring management of sports program follows departmental, university and conference guidelines.
  • Represent the athletic department with university arenas staff for hockey team's needs. Work with UA administrative staff to make finals decisions in regards to marketing and promotions and special events.
  • Participate on committees and professional development as appropriate.
  • Other duties assigned by Executive Director of Intercollegiate Athletics.

Education/Experience

Required Qualifications:

  • Bachelor's degree
  • A minimum of 5-7 years' experience in athletic marketing, development/fundraising or athletic administrator leadership

Skills

  • Ability to foster relations with internal staff and student-athletes
  • Impeccable integrity and demonstrated capacity to teach, coach, and communicate broadly with student athletes, colleagues and the public; cultivate and sustain collegial relationships; build unity around difficult issues; be an active listener, facilitator, convener, and mediator.
  • Recognized as an effective advocate for the student-athlete experience and personally exhibit high ethical standards of conduct and confidentiality in managing confidential information.
  • Have a personal style that is professional, personable, approachable, and politically astute.
  • Effective interpersonal, written, and electronic communications skills, including the ability to convey complex information in accessible terms to diverse or multicultural audiences
  • Possess a deep understanding of a diverse student body and a demonstrated commitment to an inclusive environment that promotes and values diversity and cross-cultural experiences of its members.
  • Ability to establish, build and maintain effective working relationships based on respect, empathy and honesty with diverse groups and individuals.
  • Demonstrated commitment to student-athlete welfare and mental and physical well-being.
  • Administratively self-sufficient and be proficient with Microsoft Word, Excel, and web applications.
  • Willingness to engage in learning opportunities regarding Deaf Culture and conversational American Sign Language (ASL).

Preferred Qualifications

Master's Degree preferred

Department/College Description

The Center for Intercollegiate Athletics is committed to providing an outstanding student-centered athletic experience through the relentless pursuit of academic and athletic excellence. We do so within the context of integrity and respect. Our exceptional staff strives to create an unrivaled experience that fosters the intellectual, physical, social, and emotional growth of our student-athletes in order to prepare them for success beyond RIT and to be leaders in the global community.

The Center of Intercollegiate at RIT sponsors 22 NCAA Division III sports for men and women. The University also offers Division I programs in the sports of men's and women's ice hockey. RIT is a member of the NCAA, Liberty League, the Atlantic Hockey Association and College Hockey America.

Minimum Qualifications

Professional Area:

Employment Category: Fulltime

Staff Job Function: Wage Band: $45700 - $76500

Hourly/Salary Minimum: $45700

Hourly/Salary Maximum: $76500

How To Apply

In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.

The direct link to this posting can be found here: https://sjobs.brassring.com/

Additional Details

Rochester Institute of Technology, the 10th largest private university in the U.S., is among the world’s leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the “Great Colleges to Work For.” RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.

As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employee’s pay, provide a total compensation package that can be tailored to meet your needs. More on RIT’s Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness

RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov

Hourly/Salary Minimum: 45700

Hourly/Salary Maximum:76500

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