What are the responsibilities and job description for the Marketing Specialist position at Rochester Institute of Technology?
Marketing Specialist
9438BR
College of Liberal Arts
CLA-Dean's Office
Job Summary
Reporting to the College of Liberal Arts Director of Marketing and Communications, the Marketing Specialist will support or manage the production of a wide range of strategic marketing and communication efforts aimed at advancing the position of the RIT College of Liberal Arts and its programs. Skill requirements include writing for both digital and print publishing, social media marketing, social media visual content creation, web publishing using content management systems, email marketing content creation, publishing schedule coordination, and project management.
Job Responsibilities:
Writing and Research for Marketing and Communications
Email Marketing and Communications
Website Content Maintenance
Marketing and Communications Project Management
Required Qualifications:
Minimum of 1-2 years of experience in marketing and communications content production and publishing for digital and traditional marketing.
Skills:
Preferred Qualifications:
Department/College Description
Minimum Qualifications
Minimum of 1-2 years of experience in marketing and communications content production and publishing for digital and traditional marketing.
Skills:
Professional Area:
Employment Category: Fulltime
Staff Job Function: Wage Band: $20 - $33
Hourly/Salary Minimum: $20
Hourly/Salary Maximum: $33
How to Apply
In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number
The direct link to this posting can be found here: https://sjobs.brassring.com/
Additional Details
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the "Great Colleges to Work For." RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness
RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov
Hourly/Salary Minimum: 20
Hourly/Salary Maximum:33
jeid-2238ad18a97c944d944d39e79d93b421
9438BR
College of Liberal Arts
CLA-Dean's Office
Job Summary
Reporting to the College of Liberal Arts Director of Marketing and Communications, the Marketing Specialist will support or manage the production of a wide range of strategic marketing and communication efforts aimed at advancing the position of the RIT College of Liberal Arts and its programs. Skill requirements include writing for both digital and print publishing, social media marketing, social media visual content creation, web publishing using content management systems, email marketing content creation, publishing schedule coordination, and project management.
Job Responsibilities:
Writing and Research for Marketing and Communications
- Create and maintain print and electronic publication materials, emails, news stories, RIT community profiles, college newsletters, events listings, and college advertising. This includes researching, editing, proofreading and copywriting for publication.
- Create and manage new and existing social media posts on all College of Liberal Arts social media platforms including researching, writing, photographing and videoing, and graphics creation.
- Collect and analyze semester reports on the impact of social media posts on the public perception of the College of Liberal Arts, as well as their influence on the college's marketing and communication strategy.
Email Marketing and Communications
Website Content Maintenance
Marketing and Communications Project Management
Required Qualifications:
Minimum of 1-2 years of experience in marketing and communications content production and publishing for digital and traditional marketing.
Skills:
- Social Media: Use of social media as a marketing tool; publishing calendar management; KPI tracking and reporting; content creation; and social media content publishing and management tools such as Brandwatch or Sprout Social.
- Email: Use of email marketing platforms such as Emma, MailChimp, or Constant Contact; audience segmentation; content creation; email marketing best practices for deliverability and engagement.
- Marketing data analysis: Able to review marketing data to maximize the success of campaigns and efforts.
- Visual content creation: Photography and videography for social media and other digital channels; design of graphics using Canva and/or Adobe Creative Suite applications.
- Office and internal communications and project support using MS Office Suite or google suite tools such as Word/Docs, Excel/Sheets, PowerPoint/Slides, etc.
- Web publishing: Experience using web publishing platforms such as Drupal, Contenta, WordPress, etc.
- Excellent communication and collaboration skills including writing, presentation, interpersonal, and listening skills.
- Organized, reliable, thorough, and creative with a positive attitude.
- Demonstrable problem-solving skills, strong analytical skills, proven ability to work with multiple deadlines and multiple priorities, time management and organizational skills, and ability to multitask.
- Must have a proven ability to work with a variety of constituents and stakeholders and as part of a team to achieve common goals.
Preferred Qualifications:
Department/College Description
Minimum Qualifications
Minimum of 1-2 years of experience in marketing and communications content production and publishing for digital and traditional marketing.
Skills:
- Social Media: Use of social media as a marketing tool; publishing calendar management; KPI tracking and reporting; content creation; and social media content publishing and management tools such as Brandwatch or Sprout Social.
- Email: Use of email marketing platforms such as Emma, MailChimp, or Constant Contact; audience segmentation; content creation; email marketing best practices for deliverability and engagement.
- Marketing data analysis: Able to review marketing data to maximize the success of campaigns and efforts.
- Visual content creation: Photography and videography for social media and other digital channels; design of graphics using Canva and/or Adobe Creative Suite applications.
- Office and internal communications and project support using MS Office Suite or google suite tools such as Word/Docs, Excel/Sheets, PowerPoint/Slides, etc.
- Web publishing: Experience using web publishing platforms such as Drupal, Contenta, WordPress, etc.
- Excellent communication and collaboration skills including writing, presentation, interpersonal, and listening skills.
- Organized, reliable, thorough, and creative with a positive attitude.
- Demonstrable problem-solving skills, strong analytical skills, proven ability to work with multiple deadlines and multiple priorities, time management and organizational skills, and ability to multitask.
- Must have a proven ability to work with a variety of constituents and stakeholders and as part of a team to achieve common goals.
Professional Area:
Employment Category: Fulltime
Staff Job Function: Wage Band: $20 - $33
Hourly/Salary Minimum: $20
Hourly/Salary Maximum: $33
How to Apply
In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number
The direct link to this posting can be found here: https://sjobs.brassring.com/
Additional Details
Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the "Great Colleges to Work For." RIT is a National Science Foundation ADVANCE Institutional Transformation site, and is responsive to the needs of dual-career couples through the Upstate NY Higher Education Recruitment Consortium. For more information, visit www.rit.edu/overview/rankings-and-recognition and www.rit.edu.
As a member of the RIT community employees receive a well-balanced benefits package that offers a variety of choices and access to additional employment advantages. These benefits, combined with an employees pay, provide a total compensation package that can be tailored to meet your needs. More on RITs Benefits, Health & Wellness program can be found at: https://www.rit.edu/fa/humanresources/content/benefits-health-and-wellness
RIT does not discriminate. RIT is an equal opportunity employer that promotes and values diversity, pluralism, and inclusion. For more information or inquiries, please visit RIT/TitleIX or the U.S. Department of Education at ED.Gov
Hourly/Salary Minimum: 20
Hourly/Salary Maximum:33
jeid-2238ad18a97c944d944d39e79d93b421
Salary : $20 - $33
