What are the responsibilities and job description for the Digital Advertising (PPC) Manager position at Rocket Clicks?
Who We Are Looking For
Note: this role is currently open to candidates based in the United States who do not need visa sponsorship.
As an ideal candidate, you are an experienced digital paid media professional with a passion for people. You have proven success leading omnichannel campaigns, both as an executor and also delegating through others. You are intrinsically driven for success and hold yourself to a high standard, both in the deliverables you produce and the way you support your teammates.
Your heart is for helping your clients and your peers, and every communication shows this. You make complex topics approachable and clear, and others leave conversations with you feeling like they learned something, regardless of whether it occurs over Zoom or email. You win trust by intentionally turning key experience to clear application.
You don't fear failure, and can balance risk/reward well. When things don't go as planned, you are the first to take accountability. You are open-minded and driven to learn as much as you can, regardless of whether it aligns with your existing assumptions.
Objective
The Manager leads a team of Strategists, Analysts and support roles to drive successful outcomes. Their coaching and training brings the best out of their team, and their client interactions create confidence and strong relationships.
The Manager’s main KPI is Gross Margin, defined as revenue Digital Advertising services minus team and support costs, across their client “book of business.”
Responsibilities & Processes
Team Development (50%)
- Group training on best practices and emerging techniques
- 1-to-1 coaching of individual team members for skill growth & advancement
- Support account strategy with a dual focus of growing clients & team members
Client Relationship (25%)
- Participate in “key moment” communications (monthly, quarterly)
- Seek opportunities for cross-service promotion, partner introductions
Team Management (25%)
- Contribute to delivery improvements (playbook, process)
- Resourcing (prospect audits, client audits, client assignments)
- Vetting & hiring new team members with Director final say
Competencies
- Customer Focus
- Emphasizes understanding and meeting expectations/requirements of clients
- Acts with client in mind
- Establishes and maintains effective relationships with clients, gaining their trust and respect
- Strive to understand the client’s business, industry, competitive landscape
- Innovation Management
- Skilled at managing the creative process of others, and bringing their best creative ideas to market
- Has good judgment about which creative ideas and suggestions will work, and how they may play out in the market
- Facilitates effective brainstorming
- Developing Direct Reports and Others
- Is a people builder, aware of each person’s career goals
- Constructs compelling development plans and executes them with frequent discussions
- Pushes people with challenging assignments, developmental moves that stretch them
- Cooperates with the developmental system in the organization
- Managing Through Systems
- Can design practices, processes, and procedures which allow managing from a distance
- Is comfortable letting things manage themselves without intervening
- Can make things work through others without being there
- Can impact people and results remotely
- Functional/Technical Skills
- Facebook Ads (Lead Ads, Pixel & Events, Dynamic Ads)
- Google Ads (Search, Shopping, PMax, YouTube)
- Google Analytics (Goals, Attribution, Funnels)
- Additional channels (LinkedIn, Bing, TikTok, Programmatic/DSP, OTT/CTV)
- Office Suite (Slides/PowerPoint, Docs/Word, Sheets/Excel)
Qualifications
Required
- 3 years of experience in digital marketing
- Experience managing omnichannel paid media campaigns with $50,000 budgets
- Prior experience working in a digital marketing agency
- Prior experience with Lead Generation and E-Commerce businesses
Preferred
- Relevant Certifications: Google Ads, Google Analytics, Facebook Blueprint, Microsoft Accreditation
- Prior people leadership experience, including leading projects and/or direct reports
Salary : $50,000
