What are the responsibilities and job description for the Marketing Manager position at Rockstar?
Rockstar is recruiting for a dynamic and fast-paced marketing team within a leading e-commerce consultancy. The client is renowned for its innovative approach to digital marketing and e-commerce solutions, led by industry expert Elaine Kwon.
A skillful marketing professional is sought to join this exciting team. Ideal candidates are data-driven creatives with experience leveraging multiple forms of media to deliver engaging consumer experiences and drive sales growth.
The Marketing Manager will work primarily in digital advertising and site merchandising to support clients’ e-commerce businesses. This individual will collaborate closely with management and external project managers to draft copy and consumer content, design digital consumer experiences, create and manage digital advertising campaigns, craft ad budgets and phasing schedules, and provide performance reporting and analysis.
This role offers close communication with and exposure to the founder, Elaine Kwon, along with the head of Marketing. It is a prime position for an ambitious professional seeking high visibility and growth potential.
What They’ll Do
- Create, manage, and optimize digital advertising campaigns across paid search, display, and programmatic platforms
- Develop and maintain data visualizations to monitor campaign performance, detect anomalies, and troubleshoot potential pitfalls
- Conduct deep-dives into campaign data to build hypotheses and recommendations for incremental sales growth
- Craft advertising budgets and campaign phasing schedules with senior management to ensure that clients reach their sales goals while maintaining profitability
- Work with Strategy Analysts and Managers to provide sales forecasts and communicate campaign performance to key stakeholders including clients and senior management
Requirements
- Bachelor's degree in Marketing, Business or other closely related major
- Strong quantitative and analytical skills
- Proficiency in marketing data analysis with Excel
- Excellent written and oral communication skills
- Proactive team player that welcomes challenges and leadership responsibilities
- 2-5 years experience managing PPC and display ad campaigns to drive brand awareness and sales conversions
- Experience drafting copy and content for consumer facing websites, landing pages or email campaigns
- Experience interfacing with clients and communicating deadlines and expectations
Preferred Skills
- Proficiency in graphic design with Adobe Photoshop and Illustrator
- Proficiency editing video with Final Cut Pro or Adobe Premiere Pro
- Proficiency with HTML and CSS
- Proficiency with SQL
- Experience actively managing campaigns on the Amazon Advertising, Google AdWords, Facebook Ads, and/or Adobe Marketing Cloud platforms
