Digital Marketing Specialist

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us! Job Description The Digital Marketing Specialist will be responsible for the amplification of content to build customer interest in our products and business. This role will work together with Commercial Marketing Managers and stakeholders to complete and execute marketing tactics that drive traffic and content consumption. This role offers exposure to a wide variety of marketing channels including social media, advertising, trade shows, sales literature, web, and multimedia for assigned topics. This role coordinates projects, outside vendors and internal marketing teams for assigned projects. This role will assist and help innovate the development of commercial strategies and provide consistent metrics for assigned programs. Must possess some knowledge of marketing automation platforms, have great organizational skills and be able to work independently and within groups. What you will be doing: Functional: Written communication and development of communications in a fast-paced environment and support commercial programs for software products and solutions. Direct marketing communications projects related to supported businesses or cross-business initiatives: establish agreed-upon goals and approach with program managers for each project; work with and control the work done by outside vendors; measure and report results. Professional and Technical Excellence: Produce and maintain written content calendarized plan for assigned program objectives incorporating the following: publicity, advertising, direct mail, collateral, sales promotion, social media, web, and media communications, etc. This plan folds into the global commercial plan, which feeds demand generation, reputation and launch programs, channel and distributor marketing, and other marketing programs. Some familiarity with account-based marketing, digital marketing tactics and platforms required Leadership: Influence and energizing others to help reach business goals and objectives. Identify new opportunities based on incoming data and develop proposals to use innovative tactics; work to obtain business approval. Ensure that programs are delivered on time and within constraints as defined by the commercial plan and budget. Collect and report metrics for assigned programs. Interpersonal: Inspiring Trust: Adhere to established departmental and company processes and procedures. Work within and lead teams with honesty, integrity, and fairness and promote open communication. Protect confidential information. Demonstrate accountability for results. Adaptability: Demonstrate capability to work on multiple numbers and types of projects at any one time. Demonstrate flexibility to adapt to changing requirements and constraints on a daily basis. Work with project, cross-business, and cross-regional teams to leverage expertise where it is available to get the job done. Collaboration and Teamwork: Effectively work within teams to deliver programs on time and within constraints as defined by the commercial plan and budget. Cross-Cultural Competence: Work with cross-regional colleagues to proactively develop programs that can be leveraged in multiple regions of the world. Basic Qualifications: Bachelor of Arts or Science degree, or equivalent, in English, Journalism, Communications, Marketing, or related field. Legal authorization to work in the US is required - we will not sponsor individuals for employment visas, not now or in the future, for this job opening. Preferred Qualifications: 3 years of experience in a marketing, marketing data and/or digital marketing role outstanding organizational, writing and editing skills solid organizational and project management skills excellent interpersonal skills ability to work with senior management, manage ambiguity and work under tight deadlines in a demanding atmosphere. International business communications experience is desirable. We are an Equal Opportunity Employer including disability and veterans. If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at 1 (844) 404-7247. Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 28,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!