Data Analyst

Role: Data Analyst

Location: Must be local to Virginia, Maryland & Washington DC

Job description

Rockwoods is seeking a talented Data Analyst – Segmentation and Automation for an exciting opportunity with our esteemed client in Tyson's Corner, VA. This is a hybrid role requiring 4 days on-site each week, and interviews will be conducted in person. We are considering only local candidates to Virginia or those who are willing to relocate and work on-site as required. If you meet these criteria and are ready for the opportunity, please apply. Primary Responsibilities

1. Data Segmentation Analysis

· Create and enhance data-driven segmentation models based on customer behaviors, demographics, and product usage.

· Identify and prioritize high-value customer groups to optimize marketing efforts and increase deposit growth.

· Analyze segment-specific trends and deliver actionable insights to improve product offerings and strategies.

2. Automation and Workflow Optimization

· Develop and implement automated processes for data collection, analysis, and reporting.

· Create scripts and tools to boost efficiency in segmentation and performance tracking.

· Utilize APIs, ETL pipelines, and cloud platforms to integrate advanced analytics into operational systems.

3. Data Visualization and Reporting

· Design and maintain dashboards to monitor key deposit performance metrics such as balances, attrition, and churn by customer segment.

· Generate automated, real-time reports to support decision-making and uncover growth opportunities.

4. Collaboration and Stakeholder Engagement

· Work closely with product and marketing teams to develop targeted, impactful campaigns.

· Partner with leadership to craft strategies that increase deposit penetration in key customer segments.

· Provide training and support for stakeholders to adopt new tools and automated processes successfully.

5. Compliance and Data Integrity

· Ensure all segmentation and automation workflows adhere to financial regulations and data privacy standards.

· Maintain high standards of data accuracy, security, and integrity across automated systems.

Qualifications and Skills

· Experience: 8 years in data analytics, segmentation, or automation roles, with a preference for experience in banking or financial services.

· Education: Bachelor’s degree in Data Science, Computer Science, or a related field.

· Technical Skills:

· Proficiency in SQL, Python, R, or equivalent programming languages.

· Experience with visualization tools like Tableau or Power BI.

· Familiarity with workflow automation tools and knowledge of predictive analytics.

· Key Competencies:

· Strong analytical and problem-solving skills with keen attention to detail.

· Excellent communication abilities to convey data-driven insights to non-technical audiences.

· Capable of managing multiple projects and meeting deadlines in a fast-paced environment.

Team Responsibilities

· Define segmentation logic for marketing campaigns and promotional fulfillment.

· Automate existing dashboards (Daily dashboards for CHK, PSV, MMSA, RSV, and CD).

· Oversee and update the Transaction Tracker Dashboard.

· Manage the Members and Non-members Offer Database.

· Support BI reporting (e.g., LAM reports, stable deposit reports, email, and direct mail dashboards).

· Maintain the Direct Deposit Table to ensure data accuracy and performance tracking.

Job Type: Contract

Pay: Up to $60.00 per hour

Schedule:

• 8 hour shift

Application Question(s):

• Do you have experience in Data segmentation?
• Do you have experience in Process Automation?

Work Location: In person

Salary : $60