What are the responsibilities and job description for the Social Media & Marketing Strategist position at Rogue Community College?
Join Our Marketing & Communications Team as a Social Media and Marketing Strategist at RCC!
Rogue Community College (RCC) is seeking a dynamic and creative Social Media and Marketing Strategist to elevate our brand, engage diverse audiences, and drive our mission forward. This pivotal role will develop and execute innovative social media strategies, manage digital campaigns, create compelling content, and collaborate with cross-functional teams to align marketing efforts with institutional goals. From producing engaging multimedia content and maintaining our college app to leveraging data for performance optimization, this position offers a unique opportunity to make a meaningful impact.
At RCC, you’ll join a supportive and inclusive community that values innovation and professional growth. Our stunning campus in Grants Pass, Oregon, nestled in the heart of the Rogue Valley, offers a picturesque setting surrounded by natural beauty, providing an inspiring environment to work and thrive. If you’re passionate about social media, marketing, and storytelling, and you thrive in a collaborative, fast-paced environment, we’d love to hear from you!
Position SummaryThe Social Media and Marketing Strategist plays a pivotal role in developing and executing comprehensive social media and marketing strategies to enhance RCC’s brand visibility, engage our target audiences, and drive organizational growth. This position collaborates closely with cross-functional teams to ensure our digital marketing efforts align with our overall institutional goals.
Reports To: Director, Marketing & Communications/PIO
Supervision Received: Works under the general supervision of the Director, Marketing & Communications/PIO.
Supervisory Responsibility: Supervision is not a responsibility of this position. May oversee student employees.
1. Social and Digital Media
- Develop and execute a robust social media strategy to increase brand awareness, engagement, and lead generation.
- Manage and maintain RCC’s social media profiles on platforms such as Facebook, Instagram, Twitter, LinkedIn, RCC’s college app, and others.
- Create and curate engaging content, including text, images, videos, and infographics, tailored to each platform
- Monitor and engage with our online community, responding to comments, messages, and reviews promptly and professionally.
- Develop and nurture relationships with influencers and partners for collaboration opportunities.
- Utilize analytics tools to track social media and marketing performance, providing regular reports and insights.
- Use data to refine strategies and make data-driven decisions.
2. Graphic Design
- Produce high-quality and relevant content that resonates with RCC’s target audiences.
- Collaborate with graphic designers, photographers, videographers, and writers to create compelling multimedia content as needed.
- Ensure content is optimized for SEO and brand consistency.
3. Photography and Videography
- Sources, schedules, and coordinates with contracted photographers and videographers.
- Attends college events to take videos and photographs for use on social media and to produce marketing materials for RCC as needed.
- Maintains online video and photo galleries and archives for use by the college community in marketing and recruitment efforts.
4. College App Administration
- Serves as the primary administrator of the RCC application, including coordination with the third-party contact and IT, providing user support to students and employees, managing, and monitoring content, and leading continuous improvement efforts based on user experience data.
5. Project Management
- Plan and execute digital marketing campaigns across various channels, including email marketing, paid advertising, and social media ads.
- Optimize campaigns for maximum ROI and effectiveness.
- Oversee social media subscriptions and advertising contracts.
- Stay up-to-date with industry trends, competitor strategies, and emerging platforms.
- Conduct market research to identify opportunities for growth and innovation.
- Ensure all online content aligns with RCC’s brand guidelines and values.
- Maintain a consistent brand voice and image across all platforms.
6. Other Duties as Assigned
- May participate in college committees as assigned.
- Engage in professional growth opportunities as assigned.
- Support the director in executing department goals.
- Support colleagues within the marketing and communications department as needed.
- Performs other duties as assigned.
- Demonstrates our core values of integrity, collaboration, diversity, equity, and inclusion, sustainability, and courage.
- Actively contributes to a culture of respect and inclusivity by collaborating effectively with students, colleagues, and the public from diverse cultural, social, economic, and educational backgrounds.
- Participates in recruitment and retention of students at an individual and institutional level in promotion of student success.
- Embraces and leverages appropriate technology to accomplish job functions.
- Provides high-quality, effective service through learning and continuous improvement.
1. Minimum Qualifications
- Education – Bachelor’s degree in Communication, Journalism, Marketing or related field is required.
- Experience – A minimum of three years of experience that includes professional experience in journalism and/or marketing, new media, or a related field, including brand translation to social media, developing online promotions and email marketing, and evaluating strategy is required.
Only degrees received from an accredited institution will be accepted: accreditation must be recognized by the office of degree authorization, US Department of Education, as required by ORS 348.609. Final candidate will be required to provide official transcripts for required degree.
Please see our Applicant Guide for more information on education/experience equivalency guidelines. Any satisfactory equivalent combination of education and experience which ensures the ability to perform the essential functions of the position may substitute for the requirement(s).
Position will remain open until filled, with screening scheduled to begin 3/17/2025. Applications received after the screening date are not guaranteed review. Documents required for submission include a cover letter and resume. Applications missing any of the listed required documents may be considered incomplete and ineligible for further review.
RCC is committed to a culture of civility, respect, and inclusivity. We are an equal opportunity employer actively seeking to recruit and retain members of historically underrepresented groups and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.
CANDIDATES WITH DISABILITIES REQUIRING ACCOMMODATIONS AND/OR ASSISTANCE DURING THE HIRING PROCESS MAY CONTACT HUMAN RESOURCES AT 541-956-7329. ONLY FINALISTS WILL BE INTERVIEWED. ALL APPLICANTS WILL BE NOTIFIED BY EMAIL AFTER FINAL SELECTION IS MADE. INTERVIEW COSTS ARE AT APPLICANT'S EXPENSE. FINAL CANDIDATE WILL BE REQUIRED TO SHOW PROOF OF ELIGIBILITY TO WORK IN THE UNITED STATES. FOR POSITIONS WITH A DEGREE REQUIRED, ONLY DEGREES RECEIVED FROM AN ACCREDITED INSTITUTION WILL BE ACCEPTED; ACCREDITATION MUST BE RECOGNIZED BY THE OFFICE OF DEGREE AUTHORIZATION, US DEPARTMENT OF EDUCATION, AS REQUIRED BY ORS 348.609.
Public Service Loan Forgiveness
Rogue Community College is considered a qualifying public employer for the purposes of the Public Service Loan Forgiveness Program. Through the Public Service Loan Forgiveness program, full-time employees working at the College may qualify for forgiveness of the remaining balance on Direct Loans after 120 qualifying monthly payments under a qualifying repayment plan. Questions regarding your loan eligibility should be directed to your loan servicer or to the US Department of Education.
Rogue Community College does not discriminate in any programs, activities, or employment practices on the basis of race, color, religion, ethnicity, use of native language, national origin, sex, sexual orientation, gender identity, marital status, veteran status, disability, age, pregnancy, or any other status protected under applicable federal, state, or local laws. For further policy information and for a full list of regulatory specific contact persons visit the following webpage: www.roguecc.edu/nondiscrimination.
Salary : $28
