What are the responsibilities and job description for the Marketing Director position at Roofing Rochester NY?
Job Description
Job Summary:
We are seeking a dynamic and versatile Marketing Manager to join our small, close-knit team. This role is integral to the growth and success of our company, combining marketing expertise with technical skills to support our brand, vision, and values. As a key team member, you’ll wear multiple hats, including website development, SEO strategy, social media management, content creation, and providing general computer support. Additionally, you will take a lead role in creating a marketing strategy and innovative brand-building initiatives to enhance our visibility in the community.
Responsibilities
Marketing Strategy & Community Engagement:
We are exclusively seeking direct communication from individuals and do not wish to engage with recruiters or their affiliated organizations.
Company Description
Roofing Rochester NY is a local, family-owned roofing company specializing in residential and commercial roof installation and repair services of many varieties, including: solar, metal, shingle, and more.
Roofing Rochester NY is a local, family-owned roofing company specializing in residential and commercial roof installation and repair services of many varieties, including: solar, metal, shingle, and more.
Job Summary:
We are seeking a dynamic and versatile Marketing Manager to join our small, close-knit team. This role is integral to the growth and success of our company, combining marketing expertise with technical skills to support our brand, vision, and values. As a key team member, you’ll wear multiple hats, including website development, SEO strategy, social media management, content creation, and providing general computer support. Additionally, you will take a lead role in creating a marketing strategy and innovative brand-building initiatives to enhance our visibility in the community.
Responsibilities
Marketing Strategy & Community Engagement:
- Marketing Strategy: Develop and implement a comprehensive marketing strategy that aligns with the company’s vision, values, and goals.
- Brand Building Ideas: Brainstorm and execute creative initiatives to increase community visibility and engagement. Examples include organizing unique events like a snowball fight with hot chocolate, with proceeds supporting local charities.
- Community Outreach: Build relationships with local organizations and stakeholders to foster goodwill and community involvement.
- Website Development: Maintain and enhance the company website, ensuring a user-friendly, visually appealing, and responsive design.
- Search Engine Optimization (SEO): Develop and implement SEO strategies to improve website traffic, search rankings, and online visibility.
- Social Media Management: Create, schedule, and post engaging content across all social media platforms to drive brand awareness and audience engagement.
- Content Management: Update and maintain the company blog, ensuring timely, relevant, and high-quality posts.
- Provide general computer support to colleagues, including troubleshooting and basic IT assistance for team members less familiar with technology.
- Ensure software and tools are functioning efficiently and recommend updates or improvements where necessary.
- Develop and execute marketing campaigns that align with the company’s goals and values.
- Analyze performance metrics to measure success and adjust strategies accordingly.
- Collaborate with the team to brainstorm and implement creative ideas for growth and customer engagement.
- Assist with ad hoc projects and administrative tasks as needed in a small business environment.
- Work collaboratively with various departments to ensure smooth day-to-day operations.
- Proven experience in marketing, digital marketing, or a similar role.
- Proficiency in website development (e.g., WordPress, Squarespace, or similar platforms).
- Strong understanding of SEO principles and tools (e.g., Google Analytics, SEMrush).
- Experience managing social media platforms and scheduling tools.
- Excellent writing and editing skills for blogs and social media content.
- Basic IT skills with the ability to provide general tech support.
- Highly organized and able to manage multiple tasks effectively.
- Self-motivated, adaptable, and a team player with a positive attitude.
- Strong alignment with our company’s vision, mission, and core values.
- Creative thinker with a passion for community engagement and innovative marketing ideas.
- Willingness to learn and take on new challenges in a fast-paced, small-business environment.
- Excellent interpersonal and communication skills.
- Be part of a collaborative team that values creativity, innovation, and integrity.
- Enjoy a role with variety and the opportunity to make a tangible impact on the company’s success.
- Gain hands-on experience in a small business where your contributions are valued and recognized.
We are exclusively seeking direct communication from individuals and do not wish to engage with recruiters or their affiliated organizations.
Company Description
Roofing Rochester NY is a local, family-owned roofing company specializing in residential and commercial roof installation and repair services of many varieties, including: solar, metal, shingle, and more.
Roofing Rochester NY is a local, family-owned roofing company specializing in residential and commercial roof installation and repair services of many varieties, including: solar, metal, shingle, and more.