Senior Product Manager, Retail Growth

Job Description

Job Description

What we do and why we do it

As the leading end-to-end investment platform for single-family rental homes (SFR), our mission is to make real estate investing radically accessible, cost effective, and simple. We successfully merge our passion for helping investors build wealth through real estate with cutting edge technology that transforms the way they do it.

How it's going (and growing)

With a talented team of 600 Roofsters, our collaborative, can-do culture is what fuels our growth. In 2022, we closed on our Series E, raising $240 million, and have offices in California, Texas, and New York as well as many remote opportunities. Our growth includes recent acquisitions of Stessa (financial and asset management software) Rent Prep (tenant screening and placement service for landlords), and Mynd (property management platform for both Retail and Institutional investors).

About the Role

As the Senior Product Manager, Retail Growth, you will own the execution of growth initiatives to drive user acquisition, activation, engagement, and revenue across our retail business lines. You will lead experimental efforts to acquire and onboard new users into the product, keep users engaged over time, and improve paid conversion rates. Working at the intersection of product, marketing, engineering, and data, you will have the opportunity to shape the roadmap for critical growth initiatives while delivering impactful business outcomes. This role requires a mix of strategic thinking, technical fluency, and relentless execution.

Responsibilities

• Customer Acquisition : Define and implement strategies to optimize acquisition funnels, increase activation rates and grow revenue.
• User Onboarding : Define, implement and optimize the onboarding experience to set users up for long-term success.
• Revenue Growth : Develop and execute monetization strategies that drive incremental MRR and ARR through targeted experiments, pricing optimizations, and feature enhancements.
• Experimentation : Own the experimentation and growth process to quickly iterate on company goals and learn from results. Design, launch, and analyze A / B tests to identify and scale high-impact growth opportunities across acquisition, activation, engagement, and revenue stages.
• Collaboration : Partner with cross-functional teams, including (Growth) Marketing, Sales, Engineering, and Design, to align on growth objectives and deliver cohesive experiences. Lead other team members in implementing growth processes across the company.
• Data-Driven Insights : Analyze key metrics to uncover opportunities, track performance, and inform the development of scalable growth strategies.
• Customer Empathy : Conduct qualitative and quantitative research to deeply understand the needs and pain points of retail property owners, translating insights into actionable product decisions.

Required Qualifications

Preferred Qualifications

Location

This position is classified as REMOTE within the United States, with a strong preference for candidates located in and open to a HYBRID work environment in Oakland, CA or NYC, New York.

Compensation

152,000 - $180,000 annual base salary. The compensation range may be adjusted based on experience and location.

Pay Transparency

Our compensation reflects several US geographic markets. The base pay for this position represents the expected salary for this position. Ultimately, in determining your pay it will be based on several factors including location, job-related knowledge, skills, experience and other job related factors. Roofstock is a total compensation company; the base salary is only part of our total compensation package.

Competitive & Unique Benefits Package

Authorization to work in the U.S. is a precondition of employment and we are unable to sponsor H1-B Visas at this time.

Commitment to Equal Employment Opportunity

The company provides equal opportunity in all of our employment practices to all qualified employees and applicants without regard to race, color, religion, sex, gender, gender expression, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, marital status, sexual orientation, military or veteran status, genetic information or any other category protected by federal, state and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, training and social, and recreational programs. All such employment decisions will be made without unlawfully discriminating on any prohibited basis.

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Salary : $152,000 - $180,000