Vice President of Marketing - Sterling, VA - Full-Time Permanent

Job Title: Vice President of Marketing

Location: Sterling, VA
Duration: Full-Time Permanent
Pay Range: $120k - $140k Annually Benefits- MAX

Overview:

The Vice President of Marketing is a senior executive responsible for developing and executing the overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth. This role requires a strategic thinker with exceptional leadership skills, a deep understanding of global B2B markets, and, ideally, experience with emerging CPG brands. The VP of Marketing will collaborate closely with executive leadership, sales teams, and division chefs to ensure alignment with the company's goals and objectives.

Key Responsibilities:

Strategic Planning:

• Develop and implement comprehensive marketing strategies to promote the company's products and services.
• Align marketing objectives with the company's overall strategic plan.

Leadership & Team Management:

• Lead and mentor the marketing team, fostering a culture of creativity, innovation, and high performance.
• Oversee the recruitment, training, and development of marketing staff.

Brand Management:

• Maintain and enhance the company's brand image and reputation.
• Ensure consistent messaging and branding across all marketing channels.
• Develop and execute brand positioning strategies to differentiate the company in the market.

Marketing Campaigns & Execution:

• Plan and execute multi-channel marketing campaigns to drive customer acquisition and retention.
• Analyze and optimize marketing performance metrics and ROI.

Budget Management:

• Optimize and manage the marketing budget, ensuring efficient allocation of resources.
• Monitor expenditures and ensure cost-effective marketing activities.
• Provide regular budget reports to senior management.

Market Research & Consumer Insights:

• Analyze market trends and consumer behavior to identify growth opportunities.
• Partner with third-party market research firms to gather data-driven insights for R&D and product innovation.
• Stay updated on emerging marketing tools and technologies.

Qualifications & Skills:

Educational Background:

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

Experience:

• Proven experience in a senior marketing leadership role (VP of Marketing or similar).
• Strong expertise in brand management, digital marketing, and market research.
• Experience in B2B marketing, with additional experience in CPG brands preferred.

Skills & Competencies:

• Exceptional leadership and management skills to inspire and guide teams.
• Strong analytical and problem-solving abilities, with a data-driven mindset.
• Excellent communication and interpersonal skills to engage stakeholders.
• Creative thinker with a passion for innovation and brand storytelling.
• Proficiency in CRM systems, analytics platforms, and marketing automation tools.

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