Marketing Manager

Purpose: To manage aspects of community and corporate marketing efforts including; advertising, social media, reputation management, promotions, merchandising, outreach, public relations, training, budget management, vendor management and interactive marketing.

Essential Functions

• Maximize portfolio revenue through implementation of efficient and effective marketing strategies.
• Assist with needs assessments, develop and implement strategies to address marketing issues for communities.
• Update, place, and manage all print, ILS, website and social media content to maximize performance. Ensure all tracking information/feeds are working properly. Conduct quarterly web audits of content and make changes as needed.
• Implement interactive marketing, including e-mail communications, social media, reputation management, SEO/SEM, mobile and video for communities and corporate.
• Work with designers and/or ad agency on development of marketing materials such as brochures, referral materials, videos, etc.
• Facilitate the creation and installation of all signage including banners, main ID, a- frames, leasing office displays, etc.
• Assist with implementation of new marketing initiative and efforts including flyers, e-blasts, advertising, etc.
• Serve as reputation management ambassador. Ensure communities are responding to reviews in a timely manner and address any issues with supervisors.
• Manage marketing log-ins and update personnel changes in marketing platforms such as Soci.
• Manage promotional items inventory and fulfill marketing supplies orders from community requests.
• Compile, review and save monthly market surveys from properties.
• Facilitate marketing training classes, i.e. Market Survey, Internet Marketing, and Reputation Management.
• Process, track and troubleshoot marketing invoices. Maintain invoice tracking spreadsheet.
• Maintain Weekly Ad Plan of all specials, incentives, outreach and advertising schedules.
• Support onsite staff with creative ideas for open houses and other marketing requests.
• Event management; participate in planning company event, i.e. team meetings, holiday parties, recognition events, property grand openings, etc.
• Actively participate with PMA, AOBA and other industry related associations.
• Other duties as assigned
  
  

Required Experience

• Marketing or Communication Degree, preferred.
• 5 years of previous property management marketing experience, preferably in the D.C. Metro area.
• Excellent interpersonal, verbal, and written communication skills.
• Detail oriented with excellent analytical and decision making skills.
• Excellent organization and time management skills with ability to multi-task and meet deadlines while working in a fast paced environment.
• Self-starter, detail oriented with ability to organize and prioritize work independently.
• Excellent computer skills: Word, Excel, Publisher, and Internet research skills.
• Excellent presentation skills and creative ability.
• Ad design experience, preferred
• Social Media marketing and Search Engine marketing experience a plus
  
  

Working Conditions

General office working conditions. Must have the ability to sit for extended periods of time. This job description does not list all the duties of the job. You may be asked by supervisors or managers to perform other instructions and duties. You will be evaluated in part based upon your performance of the tasks listed in this job description.

Management has the right to revise this job description at any time. The job description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.

ROSS Companies is an Equal Employment Opportunity Employer