Digital Marketing Coordinator-Website Development

Overview

Digital Marketing Coordinator

Roto-Rooter, America’s premier plumbing and drain cleaning company, is the name that homeowners and businesses turn to for select quality services.  We are proud of our more than 80-year history, but it’s our future that has us so excited! The Digital Marketing Coordinator will assist the Director of Digital Marketing and work closely with both external agencies and other members of the Roto-Rooter marketing team. This candidate will help strategize, execute, and project manage multiple areas of digital marketing, including but not limited to SEO and website development, optimization, and support. They must have a strong working knowledge of the digital and SEO landscape, with experience overseeing projects and working in a dynamic and fast-paced environment. The Digital Marketing Coordinator will execute multiple projects simultaneously to help achieve our digital marketing objectives.  

This is an on-site position, located at our Home Office in downtown Cincinnati, Ohio.

Responsibilities

• Strategize, manage projects, and help execute a variety of digital initiatives simultaneously, including SEO, technical SEO, website development, optimization, support, and conversion testing.
• Ensure internal and external teams are aligned with project requirements. Monitor progress, thoroughly test, and validate to confirm best practices are met. Oversee, implement, and manage projects/teams to achieve tight deadlines.
• Provide leadership and support during strategy, ideation, overall project scope, and implementation for various digital marketing programs.
• Work with website engineers to develop and test new developments while maintaining a user-friendly website experience.
• Oversee and maintain the company’s website content management system, break/fix support, and administrative tools.
• Help manage and maintain databases, content, and change requests for the website using a content management system (CMS).
• Provide back-up support for breaks/fixes of the website.
• Write project briefs and document new developments on the website and email marketing. Train internal teams on backend management of the website.
• Assist in executing day-to-day SEO operations.
• Report and measure digital initiatives to provide ongoing strategy for continued optimizations.
• Work with various teams and agencies to develop a content calendar for onsite and offsite amplification.
• Maintain Google Business Profile account and ongoing optimizations.
• Build, execute, and report performances on various marketing campaigns.

Requirements

• A Bachelor’s degree is required.
• At least 3-4 years of experience with digital marketing.
• Experience with content management systems, SEO, and Google Business Profile preferred.
• Strong organizational, project management, and analytical skills.
• Ability to plan, manage, and meet multiple priorities in a dynamically changing landscape.
• Ability to problem-solve and work well in both team and individual settings.
• Expertise in multi-tasking, strategizing, organizing, and prioritizing.
• Proficient in Microsoft Excel. Experience with Chrome Dev Tools, Google Core Web Vitals, Google Search Console, Schema Markup, Mobile-first best practices, Content Management Systems, and Adobe Photoshop.
• Excellent verbal and written communication skills. Must represent the company and maintain professionalism on the phone, video chat, and in-person meetings.

Benefits

At Roto-Rooter we believe that investing in our employees is the best investment we can make.  We also care about the health and welfare of our employees and their families. That’s why we are proud of our extensive employee benefit package including:

• Medical insurance with a Prescription Drug Card
• Accident and Critical Illness Insurance
• Dental Insurance
• Vision Insurance
• Paid Vacation
• Paid Training
• Life Insurance
• Matching 401K Retirement Savings Plan
• Tuition Reimbursement
• Profit Sharing

Roto-Rooter offers excellent career paths for military veterans and personnel who are planning to transition into new civilian professions. Throughout our 86 years in business, we've learned that service training, and the military structure veterans are used to, are a good fit at our company.

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender, age, national origin, veteran status, military status, disability, gender identity, sexual orientation, genetic information, or any other characteristic protected by law.