Marketing Coordinator

Title: Marketing Coordinator

Location: Office-based (Gypsum, CO & Avon, CO)'

Status: Full-time

Schedule: Weekdays, Monday - Friday

Department: Marketing

Reports To: Marketing Manager

Classification: Non-exempt

Hours: 40 hours per week

POSITION SUMMARY

The Marketing Coordinator advances the mission of Roundup River Ranch by enhancing the impact of marketing and communications efforts. This role focuses on telling the inspiring story of Roundup River Ranch across various platforms and mediums, supporting all departments under the guidance of the Marketing Manager.

ESSENTIAL JOB FUNCTIONS

Key Responsibilities: Marketing, Communications & Branding

• Design and produce collateral aligned with Roundup River Ranch brand standards, appealing to diverse audiences.
• Craft compelling copy and visuals for both online and print materials to engage target audiences.
• Maintain and update the website and online presence.
• Assist with a range of marketing projects, including impact reports, e-newsletters, social media content, fundraising campaigns, recruitment efforts, special events, and camp session summaries.
• Support organizational video projects through editing, brainstorming, and planning for specific video projects (e.g., events, programs, recruitment).

Social Media and Digital Marketing:

• Collaborate with the Marketing Manager to develop and execute social media strategies that align with marketing objectives.
• Coordinates daily social media activities across platforms (Instagram, Facebook, YouTube, TikTok, LinkedIn), including content planning, scheduling, and posting, to support brand and campaign goals. Works closely with the Marketing Manager to align on strategy and review/track performance insights.
• Maintain a content calendar to ensure consistent messaging across platforms.
• Design graphics, produce short videos, and identify trends to enhance visibility and engagement.
• Track metrics such as engagement, reach, and impressions, providing insights for improvement.
• Ensure publishing of engaging content, including articles, blog posts, website copy, social media posts, and email newsletters.
• Support email marketing efforts across the organization, including content planning, design, and implementation.

Content Creation and Organization:

• Acquire, organize, and manage media and content during camp programs. Includes photographs, social media, video, interviews of campers, volunteers, and staff, stories, artwork, and other key collateral.
• Research, capture, and select compelling images and camper stories that promote the Roundup Ranch story.
• Support Marketing Manager with management of content of photographs, video, quotes, interviews, etc. for marketing team to efficiently use in marketing collateral throughout the year.
• Assist with content collection at special events, including photos, videos, and support where needed.
• Support/Assist the Marketing Manager in coordinating daily tasks and operations involving the Marketing Seasonal position and Camp Fellow.

Team Collaboration and Support:

• Coordinate and actively contribute to the annual camp theme development process in partnership with the Marketing Team and other key staff.
• Manage merchandise inventory and ordering to ensure collateral and branded materials are readily available.
• Coordinate branding and inventory for program-related supplies such as t-shirts, brochures, boxes, envelopes, etc.
• Provide marketing support to all departments, addressing various needs.
• Assist and support relationships with external vendors (e.g., photographers, videographers, graphic designers, web administrators, and advertising firms).
• Support campsite media visits (includes photographers and videographers) where applicable.
• Support and promote the online Camp Store.
• Other duties as assigned.
  

JOB COMPETENCIES

• Proficient in Adobe Creative Suite (InDesign; Illustrator; Photoshop)
• Foundational knowledge in video editing (Premiere Pro)
• Proficient with Microsoft Office Programs
• Experience managing image and video library content using photo management tool; Google; Dropbox; Mastershare or similar
• Experience with WordPress or similar website content management system
• Experience with MailChimp, or other email marketing service
• Excellent written and verbal communication skills.
• Comfortable using a camera for photography

MINIMUM QUALIFICATIONS

• At least 1 year of commercial experience in marketing, public relations, graphic design, or a related field
• At least 1 year of commercial experience designing and producing online and print media

PHYSICAL REQUIREMENTS

• Office Based / Indoors = 75%
• Desk / Computer work = 75%
• Sitting = 75%
• Outdoors = less than 25%
• Standing = less than 25%
• Walking / Moving = less than 25%
• Lifting / carrying = Up to 20lbs
• Driving = Occasional

BENEFITS: This full-time, year-round position is eligible for a comprehensive benefits package including 100% subsidized health, vision and dental insurance for employee only coverage, our Wellness Benefit Program with a value of $1,000 and a 403(b) retirement plan with a 3% employer match. Employees are eligible for 20 days (160 hours) of PTO in their first year, in addition to 10 paid public holidays.

RRR1M: At Roundup River Ranch, we believe in fostering a Mission-centered culture. To demonstrate that we are all supporting the incredible, and purposeful Mission of Roundup River Ranch, every employee participates in organization-wide efforts. Included in all position job description responsibilities is the agreement of “other duties as assigned”; we agree to partner in being our Mission’s greatest contributors by completing tasks or assignments that may fall outside the typical job description. Examples of this include but are not limited to community ambassadorship, camp program and donor cultivation event engagement and support, supporting annual opening and closing of our campsite, supporting present operational needs, and/or being a positive role model for stakeholders by exemplifying care and investment in organizational outcomes and successes. Not only is this engagement supportive of achieving and contributing to organizational goals, it provides an essential opportunity for meaningful, personal connection with our Mission and helps define what it means to be “All In” as a Roundup River Ranch employee.

DISCLAIMER: The scope of the job and responsibilities outlined in this document are not exhaustive and may change based on the needs of the business. This job description is not intended to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. This is a general outline of duties, responsibilities, and activities, which may change at any time with or without notice and at the sole discretion of Roundup River Ranch.