What are the responsibilities and job description for the Social Media Manager position at Rousso Adams Facial Plastic Surgery?
The key elements of this role includemanaging the social media accounts for Rousso Adams Facial Plastic Surgery and assisting the Chief Operating Officer (COO) in the planning and executing of all marketing strategies throughout the year. Graphic design experience is a must.
Duties & Responsibilities: (include the following, but are not limited to):
- Write creative content and manage creative development for print and digital (Instagram, Facebook, LinkedIn, TikTok, YouTube) including internal and external emails/newsletters, collateral, social media and more.
- Photograph and video various surgical and non-surgical procedures for social media and other marketing materials.
- Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
- Scout out patients for patient testimonials. Film the patient testimonial and create social media posts based on the footage.
- Develop social metrics and analyze campaign performance to identify trends; regularly communicate insights, key learnings, ROI, and recommendations to the COO.
- Strong analytical skills to assess campaign effectiveness and make data-driven decisions.
- Plan and coordinate patient and internal company events.
- Keep a pulse on the media landscape and stay up to date with new digital trends and technologies and social media best practices.
- Work directly with our web developers to understand content needs and deliver content that optimizes their channel strategy.
- Work with our web developer to update the website as needed.
- Oversee and direct all media placement, including television, radio, print, billboards, and other related media.
- Photograph and manipulate patients before-and-after pictures when our imager is on vacation. On-the-job training provided for this job duty.
Qualifications:
- Bachelor's Degree in Marketing, Social Media Management, or other relevant degree program preferred.
- A deep passion for cosmetics and aesthetics is a MUST.
- Experience in Marketing with brand/agency-side developing social media creative, editing copy and engaging with an audience.
- Extensive knowledge of social media best practices.
- Skilled in innovative storytelling across social platforms—experience in concepting, briefing and managing social content calendars.
- Working knowledge of MailChimp is a plus and Canva or Photoshop is a must.
- Must be proficient in Microsoft Office and possess an ethic of accountability in the workplace and providing excellent customer service.
- Possess excellent verbal and written skills.
- Ability to identify target audience preferences and build content to meet them.
- Excellent multitasking skills and superior time management.
- A strong cross-functional partner known for being a team player – easy to work with, positive, motivating, and incredibly collaborative.
- Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy, and conflict resolution.
Benefits at Rousso Adams Facial Plastic Surgery:
- Skincare discount for our products of 50% off after 6 months
- Free Botox & filler after 6 months
- Discounted spa procedures quarterly after 6 months
- Discounted facial plastic surgery after 1 year
- Lunch provided daily
- Extensive 401(k) plan with company matching for contributions
- Medical and dental insurance offered
Job Type: Full-time
Pay: $52,000.00 - $55,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- No nights
- No weekends
Experience:
- marketing: 2 years (Required)
Ability to Commute:
- Birmingham, AL 35223 (Required)
Ability to Relocate:
- Birmingham, AL 35223: Relocate before starting work (Required)
Work Location: In person
Salary : $52,000 - $55,000
