What are the responsibilities and job description for the Digital Marketing Manager position at Rove?
Summary
Rove is one of the fastest growing premium cannabis brands in the nation. We use only the highest quality products to create our line of proprietary cannabis products that taste great and are created with our customers in mind.
Rove is seeking a vibrant, hungry, enthusiastic, and self-motivated individual to join our growing digital marketing team in California. The Digital Marketing Manager will work on a full-time, exempt, W-2 basis, typically with light to no travel required, with a flexible hybrid schedule of at least 3 days in the office and 2 days working from home.
The Digital Marketing Manager is responsible for developing, implementing, tracking and optimizing Rove's digital marketing campaigns across all digital channels. The ideal candidate will have a strong understanding of how all current digital marketing channels function, hands-on experience with SEO / SEM, programmatic advertising, social media, display campaigns and e-commerce.
The Digital Marketing Manager is expected to work up to 40 hours a week and will be eligible for medical, dental and vision benefits (following a waiting period), along with voluntary life insurance, and pet insurance. For the right candidate, this is a great opportunity to start or continue a career path in one of the most dynamic and impactful industries of the century!
Responsibilities :
- Data-Driven Campaign Analysis : Consistently measure and report the performance of all digital marketing campaigns, analyzing metrics against defined goals (budgets, ROI, KPIs), and provide actionable insights to improve results.
- Advanced KPI Management : Monitor, calculate, and present key performance indicators (KPIs) with accuracy and agility, ensuring data informs decision-making.
- Website Content Management : Manage and maintain all product menus, descriptions, and other relevant content on the company's website and digital platforms.
- Digital Marketing Execution : Strategize, plan, and execute comprehensive digital marketing initiatives, including SEO / SEM, blogs, email marketing, customer database management, social media, and display advertising campaigns.
- Trend and Data Insights : Identify emerging trends and analyze data to optimize marketing spend and campaign performance.
- SEO Expertise : Develop and implement cutting-edge search engine optimization (SEO) strategies to enhance online visibility and traffic.
- Collaboration with Media Partners : Work closely with advertising and media experts to maximize the effectiveness of marketing efforts.
- Paid Campaign Oversight : Strategize, set up, and manage all paid advertising campaigns across digital platforms.
- E-commerce Platform Leadership : Lead the development, management, and continuous improvement of the company’s e-commerce platform, with a focus on enhancing user experience and sales.
- Proficiency in Marketing Analytics Tools : Leverage analytics tools like Google Analytics, CRM platforms, and advertising dashboards to monitor campaign success and forecast future performance.
Skills & Qualifications :
Education & Experience :
Technical Proficiency :
Analytical & Strategic Skills :
Creative & Industry Knowledge :
Collaboration & Communication :
Staying Ahead of Trends :
Education & Experience
Physical Requirements :
Compensation : Salary Range from $75,000 to $85,000 annually, depending on experience.
Our Benefits!
Rove offers a competitive range of benefits that are often hard to come by in the cannabis industry! Our current benefits package for all Account Managers includes :
Salary : $75,000 - $85,000
