Account Executive, Media Relations

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

This position will be working onsite from Miami.

Position Summary

The AE, Brand Public Relations, is a multi-faceted role within a dynamic brand PR team for the world’s largest cruise line, Royal Caribbean International, working to maintain and underscore favorable awareness and public image for the brand and its experiences. This team member should be a communications and public relations professional, capable of assist in directing projects and project teams, and producing content of the highest caliber. The team member may focus on several professional areas and activities, including written communications, brand communications, public relations, media and influencer relations, speechwriting, storytelling, content creation, agency relations, etc.

The Royal Caribbean Group’s International Marketing Planning US Team has an exciting career opportunity for a full time An Media Relations.

Essential Duties And Responsibilities

Assist in executing strategies to secure impactful media coverage for Royal Caribbean International, subject matter experts, products & services, and events, including pitching and engaging reporters, facilitating media interviews and support for executives.

• Builds and maintains key professional relationships with significant media outlets.
• Helps to direct the activities of external agencies and internal teams as needed.
• Independently develops and executes appropriate strategies to address communications challenges.
• Coordinates significant communications programs, which may include promotions, press trips, press conferences, executive briefing, etc.
• Handle incoming media inquiries.
• Create innovative approaches to generating coverage in the media, draft press releases, talking points and statements.
• Track press coverage, write coverage reports and create and maintain clips and media lists.
• Fosters productive professional relationships with internal stakeholders to collaborate on opportunities that support company initiatives.
• Coordinate individual press trip requests and liaise with appropriate personnel on requests.
• Stay abreast of latest industry developments, trends, and shifts in the travel industry.
• Occasional travel.
  
  

Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management

Qualifications, Knowledge And Skills

Financial Responsibilities:

• Manages and tracks billing and program results.
• Partners with leadership on budget/expense control and reporting, department and/or brand related.
  
  

Qualifications

• Bachelor's degree in related field or equivalent, directly related experience required.
• 3-5 years of PR agency, public relations, journalism or corporate communications experience.
• Experience with media relations.
• Flexibility to work outside normal hours and travel as appropriate (domestic & international).
• Experience in travel industry and working for a global company ideal, but not essential.
• Strong ability to interact with senior leaders and build effective relationships within the company, public, guests and media.
• Strong planning capabilities to identify and prioritize communication strategies and activities as well as to meet the deadlines required to support communications and business needs.
• Skilled in writing and crafting communications for public relations purposes (press releases, etc.). Story narrative, editorial content and message creation experience is a plus.
• Excellent research, written, verbal and presentation skills.
• Detail oriented with strong organizational skills and the ability to work in fast-paced, high-volume environment.
• Goal oriented and action-focused, practical, and self-disciplined.
• Strong skills in pitching and comfortable reaching out to top tier media.
• Ability to assist in coordinating projects or participate in cross-functional teams.
• Excellent relationship builder – ability to create, foster and leverage relationships to achieve outstanding results.
• Effortlessly organized self-motivator with a wealth of creative ideas.
• Understanding of social media, influencers and emerging media.
• Strong project management, planning, evaluation, and analytical capabilities.
• Ability to evaluate and provide constructive feedback in a timely manner.
• Demonstrate the ability to quickly analyze situations and alternatives and make prudent decisions.
• Finger on the pulse - always up to date with trends, both inside and outside our industry.
• Computer literate (Word, Excel, Powerpoint, email).
• Outstanding English language proficiency. Proficiency in Spanish desirable.
  
  

Physical Demands

While performing job functions the employee is regularly required to sit, stand, write, review and type reports, compile data, operate a pc, communicate, listen, and assess information. The employee may move about the office complex, may travel to other office locations and may lift, push, pull or move 10 - 15 pounds. Visual requirements include distant, close and color vision, and ability to adjust focus.

Work Environment

The environment includes work inside/outside the office, travel to other offices, as well as domestic, international, and shipboard travel. A high noise level is possible if visiting shipboard or offsite locations.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.