What are the responsibilities and job description for the Strategic Planner position at rpa?
We’re RPA: an independent advertising agency that puts People First. It’s a unique philosophy for a different kind of agency: where we aspire to create work that truly matters to people, for brands that respect and value people, with a team we empower and treat like people. And we do it all in the heart of sunny Santa Monica, California.
Why You’ll Never Want to Leave
Our People First philosophy means creating a culture where people like you can thrive, do meaningful work, and — we hope — stick around for a while. In an industry known for high turnover, people at RPA seem to recognize the value of an environment that truly wants to support our Associates’ lives and career growth.
Who You’ll Be Collaborating With
Every day, you’ll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop.
Job Summary
We are looking for a teammate with an inquisitive mind and the tenacity of a detective to join the RPA planning team to work across multiple accounts. The ideal candidate is someone who likes to solve problems, absorb and hunt down information, and distill it down to simple human truths. They have the ability to empathize with an audience and see issues from their point of view. This is a great opportunity to grow and develop advertising, creative, and brand strategy skills in a variety of categories. We want someone who brings a fresh perspective and is willing to learn.
What You’ll Be Working On
- Developing and implementing brand and communication strategy across various consumer touchpoints, especially digital and social
- Uncovering insights and bringing to life the worlds of our targets and what makes them to tick to help inspire great creative work
- Connecting the dots through our client’s business, the competitive landscape, research and consumer trends
- Shaping creative development with constructive feedback and a nuance for language
- Collaborating with other departments and specialties, and providing them with strategic guidance to stay true to the brand and solving business problems
How You’ll Excel In Your Role
- Resourcefulness in finding answers, synthesizing and drawing insights from syndicated/secondary research
- Strong written and presentation skills
- Strong computer and design skills including PowerPoint, Excel and video editing
- Basic knowledge of research methodologies and statistics for both qualitative and quantitative research
- Understanding of social/digital media metrics and measurement
- Proactive, organized, independent with the ability to balance multiple accounts, teams and projects
