What are the responsibilities and job description for the Strategic Planner position at Sensis?
SENSIS
Who we are :
An integrated cross-cultural marketing agency. We reflect and embrace the cultural diversity of America to develop meaningful marketing programs that drive measurable conversions.
We opened our doors in 1998 (as Focus Multimedia). We got our start building websites and have expanded into a full-service advertising agency, helping our clients take advantage of the fundamental changes taking place in the marketing world – the emergence of digital technologies, expanded multiculturalism, and the transformative impact of social media.
What we are looking for : Strategic Planner
What you’ll be doing :
We are looking for an engaged and inquisitive mind to provide day-to-day account planning leadership for multiple accounts across a range of industries. This position is as unique as our agency - we need a rare blend of thinker and doer, a self-starter with great chops in advertising and experience in the digital and cross-cultural realms. The ideal candidate should be passionate about media and technology, curious about what makes consumers tick, proactive in work outlook, and a curator of culture. The Strategic Planner will provide deep consumer understanding and insight to inform the development of integrated marketing and communications solutions at every stage, working across the diverse cultural spectrum of today’s America. They will manage the research and strategy development for all deliverables – creative, media and technology.
- Monitor and interpret cultural and social trends relevant to our client’s business.
- Lead and collaborate with clients on research projects from start to finish.
- Provide clear specifications for actionable relevant research to the team and client.
- Recommend and implement research that will aid in the consumer insight gathering and strategic process.
- Develop accurate and insightful conclusions from research data and present strategy and direction to the client.
- Generate and present agency’s strategic POVs.
- Work closely with our tech and UX teams on digital strategy initiatives – providing strategic guidance for web, social and mobile programs and initiatives.
- Work with our UX team on Persona development, ethnographic user research
- Work closely and proactively with account management colleagues to provide strategic direction
- Collaborate with our creative team to identify powerful, cross-cultural insights that will form the foundation for impactful creative
- Develop and conduct creative briefings that provide clear persuasive information.
- Represent the client’s customers in client meetings and present research and strategy findings.
- Support new business activities
- Manage and disseminate primary and secondary research knowledge across all agency teams.
- Work on innovative original research projects for the agency and support the agency’s thought leadership practice.
What you’ll bring along :
Agency experience working in highly collaborative, integrated teams.
Communication Skills
Where : Los Angeles, CA, Atlanta, GA, Dallas, TX, or Washington, D.C.
