What are the responsibilities and job description for the Senior Marketing Manager position at RPM?
Overview
Before applying for this role, please read the following information about this opportunity found below.
Looking for something different? We ARE that something different at RPM Living.
Dynamic and fast growth culture and multiple nationwide opportunities let YOU shape your future with us. Top industry pay and benefits, best industry practices, career training and education, people-first focus...we show you the way to success.
The position : The Marketing Manager will provide strategic marketing support and insight for a portfolio of properties to the Regional Operations team and the clients that as a company, RPM’s support departments collectively serve.
Responsibilities
- Works closely with Operations leadership on maintaining successful property marketing efforts that supports overall leasing efforts with both stabilized and lease up properties.
- Responsible for utilizing internal marketing team support, individual expertise, and preferred agency partner services to provide next-level strategic thought leadership and support to ensure the right marketing mix and approach is applied to individual property needs.
- Develops and executes strategic marketing plans for lease up communities; evaluating ongoing performance bi-weekly and providing performance data reporting that aligns with KPIs for the industry, RPM performance metrics, and market-specific targets.
- Participates in regularly scheduled calls with regional operations leadership to review Marketing performance for individual property or regional manager portfolios and adjust strategy, tactics, and marketing investment as needed.
- Provides training and best practices to onsite teams via internal learning platform and hosted monthly calls for the region on relevant topics.
- Oversees onsite team completion of monthly marketing audits; ensuring ILS, lead tracking, website, concessions, and paid ad copy is up-to-date.
- Participates in property takeover / onboarding process; ensuring all marketing-related tasks are prepared to launch on day of takeover, including website, paid digital, social media accounts, and ILS advertising.
- Supports efforts related to New Business, performing digital audits, preparing marketing strategy slides, and comfortable in a client-facing role to represent RPM and RPM Marketing Services.
- Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.
- Creates 30- and 60-day marketing action plans for properties that are at risk of dipping below budgeted occupancy and / or not meeting renewal targets.
Qualifications
Education & Experience :
Physical Requirements :
Work Environment :
Company Information
Join RPM Living and experience exceptional benefits designed to enhance your life.
Employment with RPM Living is contingent upon successful completion of a background check as local and federal state requires, and possession of a valid driver's license.
RPM Living participates in E-Verify. For more information, see the E-Verify Participation Poster and the Right to Work Poster.
RPM Living is an Equal Opportunity Employer.
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