Manager, Brand Marketing

Manager, Brand Marketing - Maggiano's
Dallas, TX

What does it mean to be a BrinkerHead? We play like a team, take pride in our culture and seek every opportunity to make people feel special. Life is short. Work happy.
At Brinker, we connect, serve and give to create the best life for our Team Members, Guests and community. Through our cultural beliefs, Brinker empowers its Team Members to positively impact our 4 Key Results: Bring Guests Back, Engage Team Members, Grow Sales and Increase Profits.
Brinker International is an equal opportunity employer; we foster an inclusion environment that promotes respect, diversity of thought and success for all.
Job Summary
The Maggiano's Brand Marketing Manager is a key role driving Menu and Calendar Development around Food, Beverage and Experience. This role provides the ability to own, drive and achieve key results. This leader will form key partnerships with Maggiano's Culinary, Operations, Finance, Marketing Communications and Agency teams to develop and implement growth initiatives to consistently achieve sales and profitability targets. This critical role spearheads the connective framework of Maggiano's Marketing and is central to driving traffic, relevance and positioning for growth.

Your Key Job Functions

• Defines the strategy to drive year-over-year traffic and sales growth through Menu Development, Calendar Planning and Execution.
• Leads the development and execution of briefings for Maggiano's pipeline and rollouts supporting growth initiatives of Food, Beverage, and Experience.
• Creates and manages overall marketing calendar including key dates, initiatives, messaging, rollouts, and deadlines necessary.
• Partner with the data/analytics and consumer insight teams to leverage insights, data and competitive research to identify areas of opportunity for the brand through innovation by evaluating emerging trends, industry landscape and Guest insights.
• Provides strategic point of view on the financial viability of concepts and partners closely with Operations and Culinary to ensure realization of innovation pipeline.
• Cultivates relationships of trust across broad cross-functional network, both internally with Brinker teams and externally with our agency and supplier partners.

What You Bring to the Team

• Bachelor's degree in marketing, advertising, or business.
• 3-5 years of experience in brand marketing
• Restaurant experience a plus
• Excellent understanding of branding, marketing and advertising principles
• Strong attention to detail
• Applied analytics sensibility with the proven ability to make profitable and evidenced decisions based on data
• Ability to use good judgment to organize and prioritize work as well as manage resources
• Ability to display strong analytical and project management skills.
• Proven ability to be able to drive for results and solve problems effectively and efficiently.
• Self-starter with strong organization skills and the ability to multi-task and prioritize workload
• Strong communication skills and ability to collaborate and influence effectively with both with internal and external stakeholders.

Why Brinker

Eat Free at Chili's! Enjoy a complimentary dining card to Chili's and discount to Maggiano's. We also offer a competitive benefits package including medical/dental/vision, life insurance, paid vacation/holidays, and 401(k) with company match. Every team member working at the Restaurant Support Center (aka Brinker headquarters) is eligible for annual bonus potential.
Our campus includes an onsite gym plus opportunities to increase your well-being with onsite Yoga and boot camp programs. Work/Life/Fun balance in a casual, hybrid and collaborative work environment! Team members enjoy company-wide events and celebrations. Regular volunteer opportunities with our community give back programs.