Senior Marketing Manager- Loyalty

THE ROLE: Senior Marketing Manager, Loyalty Programs

Join Rue Gilt Groupe as the Senior Marketing Manager, Loyalty programs and drive one of our most important strategies: Engaging and Amazing Top Buyers to accelerate Rue Gilt Groupe’s growth.

As the Senior Marketing Manager, Loyalty programs you have a broad mandate to grow the Rue365 and Gilt Unlimited Annual Loyalty programs, developing strategy and tactics to increase program awareness, enrollments, and frequency of engagement with our premium tiered programs. You will also be a thought leader and driver of structural program changes to drive further impact and ensure program sustainability. You’ll exercise your curiosity and innovation, leveraging data and customer insights to identify opportunities and develop powerful narratives that will inform how RGG defines member loyalty programming with a focus on increasing member engagement, buyer retention, and incremental buyer value for our 35M Rue La La and Gilt members.

The Senior Marketing Manager, Loyalty will have the opportunity to join an innovative, fun-loving marketing team, as well as partner cross-functionally in the transformation of our hallmark loyalty programs.

What You’ll Do:

Drive Loyalty Program strategy and performance: As the loyalty program owner you will develop program objectives, strategies and goals and and lead the team in the delivery of campaigns, testing, and experience changes to drive program awareness, enrollments, engagement, and gross demand impact. You will track progress against goals weekly, proactively identifying issues and opportunities and working cross functionally and with leadership to drive program results.

Innovate on new promotions and structural Loyalty Program changes: As the loyalty program owner you will have a relentless focus on the loyalty audience with the goal of driving frequency of engagement with the program and advancing the loyalty program structure. You will engage teams to generate and prioritize new ideas, and you will lead rigorous A/B testing of new campaigns, promotions, and program changes to delight members and achieve financial goals.

Build Loyalty and Top Shopper Knowledge Base: Our Marketing team runs on data, so you’ll build loyalty expertise and hone your knowledge of top buyer behavior & identify trends and opportunities by analyzing large sets of quantitative & qualitative data. You will be the unquestioned expert on loyalty, our loyalty programs and the loyalty audience.

Lead and Develop people: Our people drive our success. You will be directly responsible for developing your direct report through coaching, delivering feedback, and mentoring and for indirect management of a dedicated analytics team member. You will also play a larger role on the engagement team and marketing department, building engagement and supporting others in their development and achieving company goals.

Partner Cross Functionally: You’ll closely partner with Marketing Analytics, Creative, Product Management, Technology, Merchandising and Customer Service to generate and test new program ideas and campaigns that deliver against loyalty program objectives.

About You:

5 years experience in marketing, strategy consulting, program management, or investment banking. Strong interest or experience in retail, e-commerce, and/or B2C marketing.

BA/BS in Marketing, Business, Economics, Mathematics, or other concentrations with significant quantitative focus.

Prior experience with Loyalty or Customer Engagement programs

Builder mentality -- you think in terms of customer problems and technology solutions

Leader of people -- you have prior experience as a direct people manager; positive, people-orientated and energetic attitude

Excellent communication and stakeholder management skills; experience presenting to executive teams

Strong analytical acumen and data-driven problem-solving skills with proven ability to drive to action.

Bonus points for…

If you’ve got everything going on above, you’re already a strong fit. If you have the following too? You earn some extra credit from us.

MBA in Marketing, Business, Economics, Mathematics, or other concentrations with significant quantitative focus.

Prior ownership of loyalty or performance marketing in high-growth, test & learn environments

Prior experience with Tableau

At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you!