What are the responsibilities and job description for the Sr Manager Marketing - Loyalty Programs position at Rue Gilt Groupe?
THE ROLE : Senior Marketing Manager, Loyalty Programs
Join Rue Gilt Groupe as the Senior Marketing Manager, Loyalty programs and drive one of our most important strategies : Engaging and Amazing Top Buyers to accelerate Rue Gilt Groupe's growth.
As the Senior Marketing Manager, Loyalty programs you have a broad mandate to grow the Rue365 and Gilt Unlimited Annual Loyalty programs, developing strategy and tactics to increase program awareness, enrollments, and frequency of engagement with our premium tiered programs. You will also be a thought leader and driver of structural program changes to drive further impact and ensure program sustainability. You'll exercise your curiosity and innovation, leveraging data and customer insights to identify opportunities and develop powerful narratives that will inform how RGG defines member loyalty programming with a focus on increasing member engagement, buyer retention, and incremental buyer value for our 35M Rue La La and Gilt members.
The Senior Marketing Manager, Loyalty will have the opportunity to join an innovative, fun-loving marketing team, as well as partner cross-functionally in the transformation of our hallmark loyalty programs.
What You'll Do :
- Drive Loyalty Program strategy and performance : As the loyalty program owner you will develop program objectives, strategies and goals and and lead the team in the delivery of campaigns, testing, and experience changes to drive program awareness, enrollments, engagement, and gross demand impact. You will track progress against goals weekly, proactively identifying issues and opportunities and working cross functionally and with leadership to drive program results.
- Innovate w / new promotions, experiences and program benefits : As the loyalty program owner you will have a relentless focus on the loyalty audience with the goal of driving frequency of engagement with the program and advancing the loyalty program structure. You will engage teams to generate and prioritize new ideas, and you will lead rigorous A / B testing of new campaigns, promotions, and program benefits to delight members and achieve financial goals.
- Build Loyalty and Top Shopper Knowledge Base : Our Marketing team runs on data, so you'll build loyalty expertise and hone your knowledge of top buyer behavior & identify trends and opportunities by analyzing large sets of quantitative & qualitative data. You will be the unquestioned expert on loyalty, our loyalty programs and the loyalty audience.
- Lead and Develop people : Our people drive our success. You will be directly responsible for developing your direct report through coaching, delivering feedback, and mentoring and for indirect management of a dedicated analytics team member. You will also play a larger role on the engagement team and marketing department, building engagement and supporting others in their development and achieving company goals.
- Partner Cross Functionally : You'll closely partner with Marketing Analytics, Creative, Product Management, Technology, Merchandising and Customer Service to generate and test new program ideas and campaigns that deliver against loyalty program objectives.
About You :
Bonus points for...
If you've got everything going on above, you're already a strong fit. If you have the following too? You earn some extra credit from us.
At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We're committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.
Expected Base Salary Range : $120,000 - $140,000
Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other factors that are job related and consistent with business need. Our goal is to support, reward and compensate the entire individual. Depending on role eligibility, your offer may also include bonus / commission, stock options, 401(k) participation, paid time off, medical, dental, vision and basic life insurance. Therefore, final offer amounts may vary from the amount stated.
LI-Hybrid
ABOUT US :
Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We've defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.
Rue Gilt Groupe operates three complementary sites - Rue La La, Gilt, and ShopSimon.
Our vision at RGG is to spark delight through daily discovery - we make shopping an occasion to celebrate. At the forefront of fashion and technology, we're also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected - every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered.
Salary : $120,000 - $140,000
