What are the responsibilities and job description for the Influencer Manager position at Rugiet Health?
About Us
Rugiet is disrupting healthcare as we know it. With personalized plans, a growing lineup of compound pharmaceuticals, and an easy-to-use online platform, we help patients create custom sexual health and wellness plans that align with their unique goals and lifestyles.
The Role
We’re looking for a social butterfly with a knack for building relationships. managing campaigns, writing creative briefs, and streaming content processes. The ideal candidate will have experience in managing influencers or celebrities and collaborating with cross-functional teams to ensure campaigns are successful. You’ll play a key role in driving our brand’s presence on social platforms like Meta, Instagram, X, and TikTok while managing KPIs to measure the success of each campaign.
What You’ll Do
- Influencer Relationship Management: Build and maintain long-term relationships with influencers and content creators across various platforms.
- Multi-Tier Influencer Strategy: Craft a strategy that leverages micro-influencers, influencers, and ambassadors to drive our core marketing KPIs.
- Campaign Management: Oversee influencer campaigns from start to finish, ensuring the execution aligns with brand values and goals.
- UGC Brief Writing: Create briefs that provide clear and actionable direction on creative deliverables that align with the brand's 360 seasonal messaging.
- Sourcing and Proactive Outreach: Identify new influencers and partners to achieve win-win partnerships.
- Cross-functional Collaboration: Work closely with the marketing, creative, and product teams to align influencer campaigns with broader marketing initiatives and goals.
- Platform Management: Manage influencer content across platforms such as Facebook, Instagram, X, and TikTok, ensuring consistency in messaging and alignment with overall strategy.
- KPI Management: Set and track campaign KPIs (such as reach, engagement, and ROI) to evaluate the success of each influencer partnership.
- Campaign Optimization: Use data to analyze performance and optimize future campaigns for improved results.
- Reporting & Analysis: Compile regular performance reports for stakeholders and provide insights on influencer marketing trends and opportunities.
Skills & Experience
- 5 years of experience with managing influencer or celebrity relationships and executing marketing campaigns.
- In-depth knowledge of major social media platforms including Meta, Instagram, X, and TikTok.
- Proven experience in running influencer marketing campaigns, both with and without influencer platforms.
- Strong ability to work collaboratively across various departments, including marketing, creative, and product teams.
- Ability to identify and engage with relevant influencers and celebrities who align with our brand values.
- Strong understanding of KPIs and how to leverage data to measure and optimize influencer campaigns.
- Excellent interpersonal skills with a focus on long-term relationship building.
Benefits
- Competitive salary and benefits package.
- Opportunity to work in a fast-paced, innovative startup with a high-performing team.
- A chance to make a tangible impact on our customers’ lives and help shape the future of healthcare.
- Work alongside passionate, dynamic colleagues in an empowering and inclusive environment.
- Work remotely
