Associate Brand Manager

Ruiz Foods has been family owned since 1964, is one of the largest Hispanic-owned companies in the country and is the proud maker of two #1 brands: El Monterey frozen Mexican food and Tornados roller grill taquitos in grocery stores and convenience stores across the US and Canada.

Are you looking for career development opportunities in an exciting company that cares about its team members and consumers alike? Come join our team and help us continue our industry-leading track record of growth, quality, and delicious food!

Our Foodservice Marketing Team leverages strengths in strategy, brand marketing, consumer insights, innovation, and new business development to lead the category and deliver profitable growth. Marketing brings engagement and brand participation with our customers and consumers through creation and execution of best-in-class, equity-building brand communication. Ruiz Foodservice leadership comes from Unilever, ConAgra, General Mills and the restaurant industry. These additions have been made to establish the foundation for the next period of aggressive growth for the company. We are seeking an Associate Brand Manager (ABM) to join our Foodservice Business Unit Marketing team.

COMPENSATION: $100k - $120k/year (DOE)

RESPONSIBILITIES:

• Manage product assortment, innovation, renovation, and pricing for assigned key strategic product platforms, Hot Case and Individually Wrapped across all channels Ruiz Foodservice competes.
• Analyze consumer, market, & retailer trends via scan and shipment data, consumer research, and secondary sources to find key insights and translate analysis into strategic business decisions.
• Provide recurring, deep-dive quarterly business reviews and ad hoc analytical support.
• Make frequent recommendations and/or decisions related to product portfolio, pricing, promotions, strategic partnerships, and other key initiatives that will drive business growth.
• Demonstrate team leadership and project management, working with R&D, supply chain, finance, sales to drive positive business results.
• Manage the P&L for assigned product platforms, innovation, and initiatives to meet financial goals.
• Lead planning and execution for two annual strategic industry events – NACS and c-store foodservice forum.
• Manage all event aspects including booth design, confirming Ruiz TM attendees, event registration, booking hotel rooms, vendor contract negotiations, obtaining legal and Commercial leadership contract approval, coordinating meeting space, coordinating transportation, booking AV, planning dinners and Team Building activities, and coordinating Ruiz product sampling.
• Lead creation and delivery of effective sell stories and marketing materials to gain strong retailer support and product distribution using relevant category and consumer data.
• Assist in development and execution of marketing strategy and plans for prioritized business segments, product platforms and innovation.
• Assist in executing marketing communications including brand campaigns, traditional trade media, digital media.
• Work with outside agencies assigned to the business to deliver exceptional results (e.g., media, packaging graphics, etc.)
• Support marketing leadership in building brand plans, guiding the organization’s thinking, driving change and action to improve sales, profitability, and long-term viability.
• Demonstrate the leadership and strategic thinking needed for both the current position and a future position as a Brand Manager

REQUIREMENTS:

• BS, BA (Business or Marketing degree preferred); MBA preferred.
• Knowledge and experience of Foodservice industry preferred including Restaurants, Convenience Stores and Non-Commercial (e.g., Colleges & Universities, Vending/Micro-Markets) business segments.
• Strong leadership, bias for action, and communication skills
• Proven project management skills
• 3 years’ experience in Marketing; Foodservice Marketing preferred.

Salary : $100,000 - $120,000