Digital Marketing Content Specialist

About Us

Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 130 locations across 14 states and is constantly expanding. Our annual sales exceed $2.5 Billion, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee. It's just one way we show our appreciation for their support.

At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally, contribute meaningfully, and make a difference in the lives of those we serve.

How We Reward You

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%

Healthcare plans to support your needs

Virtual doctor visits

Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program

15% Associate Discount

Dave Ramsey’s SmartDollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Company paid YMCA Family Membership

What You’ll Do

As a Digital Marketing Content Specialist, you will play a pivotal role in developing engaging, on-brand content across multiple platforms, ensuring our audience stays connected and inspired.

• Develop engaging social media content, including text, videos, and images, tailored to platforms like Twitter, TikTok, Facebook, Instagram, and YouTube.
• Schedule and publish posts in alignment with the established content calendar.
• Ensure all content adheres to brand voice, best practices, and quality standards.
• Plan efficient video shoots by creating shot lists and coordinating with necessary teams or property managers.
• Edit and produce professional, high-quality videos with transitions, music, text overlays, and visual effects to align with social media trends.
• Use project management tools to upload, review, and refine content.
• Collaborate with analytics teams to measure content performance and adjust strategies to maximize audience engagement.
• Stay current with social media trends, tools, and emerging platforms.
• Execute standalone content projects requiring coordination and approvals from internal teams.
• Think creatively to generate fresh ideas, adapt quickly to fast-paced demands, and balance multiple tasks effectively.
• Strong understanding of social media platforms and trends.
• Proven ability to create engaging, visually appealing content.
• Ability to multi-task, collaborate, and deliver in a fast-paced environment.
• Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
• Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
• Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
• Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Perform other duties as assigned.
  
  

Supervisory Responsibilities

None

Essential Qualities For Success

• 2 years of experience in social media content creation for a brand or agency.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proficiency in Adobe Creative Suite, Canva Pro, and video editing tools.
• Strong understanding of social media platforms, trends, and performance metrics.
• Experience with DSLR cameras, drone equipment, and creative storytelling.
• Ability to multitask, work collaboratively, and adapt to evolving priorities.
• Strong attention to detail and creative problem-solving abilities.
• Demonstrated ability to adapt in a fast-paced environment.
• Strong analytical and problem-solving skills.
• Excellent organizational skills and attention to detail.
• Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.
  
  

Physical Requirements

• Ability to maintain a seated or standing position for extended durations.
• Capability to lift 15 pounds periodically.
• Able to navigate and access all facilities.
• Skill to effectively communicate verbally with others, both in-person and via electronic devices.
• Close vision for computer-related tasks.
  
  

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

The pay range for this position is $44,750 - $59,000 annualized and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs. To learn more about our benefits, review here https://acrobat.adobe.com/id/urn:aaid:sc:VA6C2:14539c15-191a-4b77-9c13-f6ccfce10094.